everpen
Skip itSoft demand (-82.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Great202.85avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 6% kills the launch gate
Avg price
Great$15.53avg listing price — sweet spot $15–$100
Price range
Good$7.83–$24.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad$39K$39K/yr · 64K searches
Growth
Bad-82.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
5
Sellers
8
Top-5 brand share
100%
Open market
0%
- everpen94%
- Lopenle2%
- BFANGZ2%
- AUAUY1%
- Nixegym1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing(Black)
everpen$16.813.4★68 rev
everpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing (Black)
everpen$19.713.1★17 rev
everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing (Dark Blue)
everpen$16.213.4★68 rev
everpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box (Black No Gift Box)
everpen$20.034.0★8 rev
everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing (Blue)
everpen$16.473.4★68 rev
Newest
by launch dateeverpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box (Black No Gift Box)
everpen$20.038 rev
Forever Pencil Metal Alloy Writing Instrument with 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box(Black Includes Gift Box)
everpen$24.838 rev
everpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing (Black)
everpen$19.7117 rev
Nixegym Metal Alloy Writing Instrument That Never Needs Sharpening Reusable with 12 Colors Replaceable Nibs Ideal for Sketching & Drawing
Nixegym$12.907 rev
everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing(Black)
everpen$16.8168 rev
Trending
90-day click momentumeverpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box (Black No Gift Box)
everpen$20.034.0★
Forever Pencil Metal Alloy Writing Instrument with 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box(Black Includes Gift Box)
everpen$24.834.0★
everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing (12 Colored Pen Tips)
everpen$15.823.4★
everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing(Red)
everpen$16.473.4★
everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing (Dark Blue)
everpen$16.213.4★
Demand
Weekly Amazon search volume, last 19 weeks — -82.1% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The quality seems fine”
“very durable and readable”
“Can't wait ro do some real writing with them”
“Functions great”
“i enjoy how it draws”
“useful as advertised”
“It just keeps writing and writing, and its erasable”
“is nicely weighted”
“I love the feel”
“It's perfect for painting that requires light-colored paints”
What buyers complain about
“These don't write very pronounced in my opinion”
“Need improvement”
“A little pricey”
“False advertising”
“And too light to be useful”
“just loose; it is hard to control and floppy when erasing”
“Does not work”
“can not be fixed”
“Not good for wood working”
“All the color tips are pretty much junk”