epoxy countertop kit
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$111.58avg listing price — sweet spot $15–$100
Market size
Good$678K$678K/yr · 274K searches
Returns
Good2.3%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,064.52avg incumbent reviews — the moat a new listing must climb
Price range
Okay$16.56–$228.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
63
Top-5 brand share
97%
Open market
1%
- Giani49%
- Stone Coat Countertops35%
- Rust-Oleum Home8%
- Craft Resin3%
- Smalltongue2%
- TotalBoat1%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Giani Marble Easy Epoxy Countertop Paint Kit (Carrara White)
Giani$195.244.5★3,255 rev
Stone Coat Countertops Clear Epoxy Resin Kit (1 Gal) UV Scratch & Heat Resistant Food Safe - Ideal for Kitchen Countertop Tabletop Bar Top Shower Walls Wood Slabs Other DIY Art Craft Projects
Stone Coat Countertops$111.074.6★650 rev
Rust-Oleum 384964 Home Marble Countertop Coating Kit 72 fl oz White
Rust-Oleum Home$59.844.0★511 rev
Giani Quartz Easy Epoxy Countertop Paint Kit (Venetian Gold)
Giani$191.384.5★3,255 rev
Giani Granite Countertop Paint Kit 2.0-100% Acrylic (White Diamond)
Giani$94.184.4★3,848 rev
Newest
by launch date
CRAFT RESIN Table Top Epoxy Resin Kit 1 Gallon Ultra Clear High-Gloss UV & Scratch Resistant Finish Bubble-Free Self-Leveling & Food Safe. Best For Countertops Bar Tops Tumblers & Wood Coating
Craft Resin$57.52923 rev
Stone Coat Countertops Clear Epoxy Resin Kit (1 Gal) UV Scratch & Heat Resistant Food Safe - Ideal for Kitchen Countertop Tabletop Bar Top Shower Walls Wood Slabs Other DIY Art Craft Projects
Stone Coat Countertops$111.07650 rev
Stone Coat Countertops Clear Epoxy Resin Kit (1/2 Gal) UV Scratch & Heat Resistant Food Safe - Ideal for Kitchen Countertop Tabletop Bar Top Shower Walls Wood Slabs Other DIY Art Craft Projects
Stone Coat Countertops$66.09650 rev
Smalltongue White Marble Countertop Paint Kit(Including Epoxy Resin) All-IN-ONE Set Cover Up to 35 SQ. FT. For Marble Granite Formica Laminate Ceramic Tile etc.
Smalltongue$102.69718 rev
Giani Easy Epoxy Quartz Countertop Paint Kit (White Glass)
Giani$146.703,255 rev
Trending
90-day click momentum
TotalBoat Table Top Epoxy Resin Kit - 1 Gallon Crystal Clear Epoxy with High Gloss & UV-Resistance - Easy 1:1 Ratio for Bar and Table Coating Woodworking and Resin Art Casting
TotalBoat$59.184.5★
Stone Coat Countertops Clear Epoxy Resin Kit (2 Gallon) UV Scratch and Heat Resistant Food Safe For Kitchen Countertop Tabletop Bar Top Shower Walls Wood Slabs Other DIY Art Craft Projects
Stone Coat Countertops$218.144.6★
Stone Coat Countertops Clear Epoxy Resin Kit (1/2 Gal) UV Scratch & Heat Resistant Food Safe - Ideal for Kitchen Countertop Tabletop Bar Top Shower Walls Wood Slabs Other DIY Art Craft Projects
Stone Coat Countertops$66.094.6★
Giani Quartz Easy Epoxy Countertop Paint Kit (Venetian Gold)
Giani$191.384.5★
Giani Granite Countertop Paint Kit 2.0-100% Acrylic (Sicilian Sand)
Giani$83.144.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Great quality and clear”
“Good for the price”
“GOOD INSTRUCTIONS”
“Great Self Leveling & Durable Epoxy”
“Easy and durable”
“As described”
“The results left a beautiful clear finish”
“I really like this epoxy because it doesnt have a strong smell”
“It looks BEAUTIFUL”
What buyers complain about
“And not even good quality”
“Its now been over seven days”
“The paint was peeling off in some places”
“Expensive for what you get”
“you could see too much of the pink color coming through”
“It ruined a project I was working on”
“we had to peel off the stick and peel, sand, clean, etc. this took many hours”
“First, the instructions are not fully clear”
“Made my countertops look gross wouldn't do it again weird lumpy texture hard to spread”
“Bought into the idea there is better epoxy, there isn't, no different than the cheaper stuff”