ephemera
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Returns
Great1.0%return rate — above 6% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Price range
Good$3.56–$28.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.32avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,357.98avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$32K$32K/yr · 280K searches
Competition
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
43 falling
Sellers
64
Top-5 brand share
37%
Open market
57%
- Joyberg9%
- emmoolife8%
- PAPERAGE8%
- slapaflife6%
- KAIU6%
- Fayware6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 55 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Joyberg Scrapbook 80 Pages Scrapbooking Supplies 8 x 8 In junk journal Album Suitable for Album Memory Book Wedding Anniversary Family DIY Craft Projects (Brown)
Joyberg$5.364.7★1,064 rev
Junk Journal 8.5x5.5 Half Letter 100 Unique Sheets 200 Pages Spiral Bound Notebook with Mixed Color Cardstocks Papers (110/130/180 GSM) Vintage Kraft Cover 1500gsm Gold Coil Art Journal for Writing Scrapbooking & DIY Craft
KAIU$17.244.5★44 rev
slapaflife 450 PCS Vintage Scrapbook Supplies Junk Journal Supplies Scrapbook Supplies Kit Include Flowers for Scrapbooking Planner Craft Supplies
slapaflife$6.234.5★197 rev
SallyFashion A5 Vintage Travel Journals for Women European Kraft paper Diary Color Illustrations Notebook Travel Brochures Hardcover Writing Notepad Girl Gift
SallyFashion$9.194.6★1,875 rev
Draupnir 200pcs Vintage Junk Journal Supplies Scrapbook Supplies Scrapbooking Paper and Stickers Ephemera for Art Aesthetic Journaling Kit Collage(Art)
Draupnir$7.104.6★2,079 rev
Newest
by launch dateJunk Journal 8.5x5.5 Half Letter 100 Unique Sheets 200 Pages Spiral Bound Notebook with Mixed Color Cardstocks Papers (110/130/180 GSM) Vintage Kraft Cover 1500gsm Gold Coil Art Journal for Writing Scrapbooking & DIY Craft
KAIU$17.2444 rev
Junk Journal - 224 Pages Mixed Paper (8 Blank & 8 Lined) Vintage Leather Notebook Journal Butterfly Journal Memory Book for Creative Writing & Art (A5) Ideal for Girls Women
LENWA$14.6112 rev
RISYPISY 48 sheets/555pcs Journaling Stickers Vintage Floral Botanical Scrapbook Sticker Small Transparent Cottage core Waterproof Decals for Planner Bullet Journal Card Making Collage
RISYPISY$9.1283 rev
50PCS Forest Stickers PET Transparent Stickers Vintage Fantasy Forest Decals Waterproof Decorative Decals for Scrapbook DIY Crafts Album Bullet Journal Planner Water Bottles Laptops (Forest)
Hozeuiy$3.56102 rev
PAPERAGE Junk Journal & Scrapbook Kit Hardcover Blank Journal Notebook 20 Patterned Papers 8 Sticker Sheets 20 Die-Cut Shapes 2 Washi Tapes & Tape Roller Creative Journaling Supplies - Lavender
PAPERAGE$22.90360 rev
Trending
90-day click momentum
CATaireen Vintage Junk Journal Ephemera Scrapbooking Supplies Translucent Vellum Paper Stickers Card Making Decal Art Aesthetic for Adults (Ephemera Frame)
CATaireen$7.924.3★
Junk Journal 8.5x5.5 Half Letter 100 Unique Sheets 200 Pages Spiral Bound Notebook with Mixed Color Cardstocks Papers (110/130/180 GSM) Vintage Kraft Cover 1500gsm Gold Coil Art Journal for Writing Scrapbooking & DIY Craft
KAIU$17.244.5★
PAPERAGE Junk Journal & Scrapbook Kit Hardcover Blank Journal Notebook 20 Patterned Papers 8 Sticker Sheets 20 Die-Cut Shapes 2 Washi Tapes & Tape Roller Creative Journaling Supplies - Lavender
PAPERAGE$22.904.6★
50PCS Forest Stickers PET Transparent Stickers Vintage Fantasy Forest Decals Waterproof Decorative Decals for Scrapbook DIY Crafts Album Bullet Journal Planner Water Bottles Laptops (Forest)
Hozeuiy$3.564.5★
450 Pcs Flower Stickers for Scrapbook Supplies Dried Pressed Flowers Scrapbook Natural Flower Stickers for Scrapbooking Planner Junk Journal Bullet Journal
slapaflife$6.284.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“stick really well”
“Very handy”
“Good value for money”
“Thick paper”
“Works like advertised”
“Great size”
“The colors are super vibrant”
“Beautiful design”
“The stickers are durable”
What buyers complain about
“Bad adhesive”
“Too Small”
“Cheap quality”
“Break Easily”
“Flimsy Paper”
“It wasnt worth the cost”
“Didnt work well”
“they are thicker than regular paper”
“Difficult to use”
“False advertising”