encaustic art supplies
Skip itA small market ($76K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$44.87avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,233.65avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 6% kills the launch gate
Price range
Okay$10.27–$219.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Market size
Bad$76K$76K/yr · 34K searches
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
121
Top-5 brand share
88%
Open market
9%
- R&F47%
- Mercurius17%
- Encaustic Art14%
- Jacquard8%
- Enkaustikos3%
- Patelai3%
- Open — no brand owns it (8 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
R&F Handmade Paints Encaustic Medium Bagged Paint 1-Pound
R&F$28.584.7★334 rev
Encaustic Art The Original - BASIC SELECTION Set of 16 -Encaustic Wax Block Colors Set -Non-Toxic Beeswax For Encaustic Art Supplies -Handcrafted in Germany
Mercurius$28.194.3★152 rev
R&F Handmade Paints - Professional Encaustic Paint - Starter Kit 14 Piece Set
R&F$95.714.7★186 rev
Jacquard 1 Lb Bag Encaustic Medium
Jacquard$28.254.8★53 rev
Encaustic Art The Original -Encaustic Starter Kit -Includes Painting Iron Basic Wax Blocks Set Cards & Scribing Tool-Encaustic Painting Supplies
Encaustic Art$100.444.4★53 rev
Newest
by launch date
SOUJOY 6 Pieces Hake Brushes Sheep Hair Hake Paint Brush for Watercolor Wooden Handle Flat Painting Brushes for Wood Wall Model House Painting DIY Crafts and Encaustic Ceramic and Pottery
SOUJOY$11.7920 rev
5 LB White Beeswax Pellets Bulk Beeswax Beads (80 OZ) Pastilles for Candle Making Great for DIY Projects Cosmetic and Soap Making Supplies
fclayvts$20.371,117 rev
12pcs Simple Color Palette Bulk Painting Tray Metal Plate Paint Pallet Watercolour Palette Encaustic Steal Bowl Mixing Painting Tool Dish to Color Child Tool Kit
Cabilock$12.624 rev
36x24 Inch Extra Large Silicone Table Protector Craft Mat for Painting Clay Projects Arts and Crafts Soldering and Resin. (Translucent)
Cattolo$20.53524 rev
Flat Hake Brushes Hake Paint Brush Artist Painting Set Sheep Hair Bristles Wash for Watercolor Wash Ceramic and Pottery Painting 1 2 inch and 3 Inch(6 Pieces)
Patelai$13.12336 rev
Trending
90-day click momentum
R&F Handmade Paints - Professional Encaustic Paint - Introductory Colors Set of 6 40ml
R&F$70.844.7★
5 LB White Beeswax Pellets Bulk Beeswax Beads (80 OZ) Pastilles for Candle Making Great for DIY Projects Cosmetic and Soap Making Supplies
fclayvts$20.374.5★
Enkaustikos EnkaustiKolors 49 Piece All Kolors Assortment
Enkaustikos$130.984.5★
R&F Encaustic Earth Tones Color Set (1830)
R&F$65.724.7★
Encaustic Art The Original -LANDSCAPE SELECTION Set of 16 - Encaustic Wax Block Colors -Beeswax For Encaustic Art Supplies -Non-Toxic Handcrafted in Germany
Mercurius$29.604.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“it heats up nicely”
“Nice quality tool that performs as needed”
“Great value”
“As described”
“Easy to work with”
“This has worked so well on my water color paintings”
“It is a solid tool”
“High quality and durable”
“it comes with attachments that will be useful”
“all the other colors it came in”
What buyers complain about
“One of the first things I noticed is how fast it heats up”
“not very durable”
“Larger than expected”
“Placed in garbage”
“HINT: DON'T cheap out”
“Use over finished watercolor painting”
“on high speed it does not have enough power to make waves or move 2 part epoxy to make designs”
“The attachments are flimsy”
“making it hard to control”
“Broken & Used, To late to return without large hassle”