empty watercolor palette
Worth a lookShows low returns (1.7%), but soft demand (-10.1% this quarter) keeps it on the watch list.
Returns
Great1.7%return rate — above 6% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good$3.61–$39.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.59avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,609.53avg incumbent reviews — the moat a new listing must climb
Market size
Okay$152K$152K/yr · 310K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
31 flat
Sellers
53
Top-5 brand share
58%
Open market
38%
- Mr. Pen21%
- MEEDEN17%
- TRANSON8%
- Sweaty Pony7%
- PEVART5%
- Junreox5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 51 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mr. Pen- Airtight Watercolor Palette with Lid 18 Wells & 2 Mixing Areas
Mr. Pen$9.934.6★3,860 rev
Sweaty Pony 20 Well Watercolor Paint Tray Palette Pallet Acrylic Painting Mixing Plastic Artist Large Square Palette 13 x 10 Inches White 1PCS
Sweaty Pony$5.934.5★792 rev
Junreox Watercolor Palette Large Watercolor Palette with 24 Wells and 5 Mixing Areas Premium Paint Pallet with Lid Folding Paint Tray Plastic Painting Palette with Thumbhole
Junreox$6.914.6★465 rev
Transon Watercolor Palette Folding with Lid 18wells 2 Mixing Areas and 1 Large Mixing Tray Also for Gouache Acrylic Paint Palette Navy Blue
TRANSON$12.784.6★472 rev
Transon Watercolor Palette Folding with Lid 18wells 2 Mixing Areas and 1 Large Mixing Tray Also for Gouache Acrylic Paint Palette Yellow Color
TRANSON$12.704.6★472 rev
Newest
by launch date
SEAMIART Empty Watercolor Palette with Magnetic Half Pans Portable Water Color Palette Case with Mixing Tray Lid Small Paint Pallete for Oils or Acrylics Travel Art Drawing - Pink
SEAMIART$17.707 rev
Fuumuui Watercolor Palette Box Burlywood Palette Kit with Cover 24 Empty Removable Half-pan Grids Dual Tip Travel Brushes for Watercolor Gouache Color Mixing Pure White Palette for Painting
Fuumuui$22.9742 rev
Bower Bird Empty Watercolor Palette Metal Tin Palette for Artist Watercolors Unique Pattern Metal Watercolor Paint Tin for Watercolors Oils and Gouache (12 Half Pans-Flower)
Bower Bird$10.59100 rev
ZROSDSGY 5 Porcelain Watercolor Palette - Plum Blossom Ceramic Artist Paint Palette with Mixing Tray for Painting and Craft Projects
ZROSDSGY$8.7860 rev
LNAUJS White Folding Paint Palette with Lid 10.635.12in Plastic Paint Tray Keeps Paints Moist Portable Paint Pallet for Oil Watercolor DIY Art Craft Classroom Travel and Outdoor Painting
LNAUJS$8.8633 rev
Trending
90-day click momentumSEAMIART Empty Watercolor Palette with Magnetic Half Pans Portable Water Color Palette Case with Mixing Tray Lid Small Paint Pallete for Oils or Acrylics Travel Art Drawing - Pink
SEAMIART$17.704.8★
ZROSDSGY 5 Porcelain Watercolor Palette - Plum Blossom Ceramic Artist Paint Palette with Mixing Tray for Painting and Craft Projects
ZROSDSGY$8.784.6★
Fuumuui Watercolor Palette Box Burlywood Palette Kit with Cover 24 Empty Removable Half-pan Grids Dual Tip Travel Brushes for Watercolor Gouache Color Mixing Pure White Palette for Painting
Fuumuui$22.974.7★
Transon Watercolor Palette Folding with Lid 18wells 2 Mixing Areas and 1 Large Mixing Tray Also for Gouache Acrylic Paint Palette Yellow Color
TRANSON$12.704.6★
MYARTOOL Empty Watercolor Palette Purple Empty Watercolor Tin Palette Paint Case with 48 PCS Empty Half Pans for DIY Travel Watercolor Palette Acrylic and Oil Painting
MYARTOOL$18.864.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“I seems like a great quality palette”
“Pretty perfect”
“Good travel size”
“Excellent paint palette”
“Cleans up beautifully too”
“As advertised”
“Good value for money”
“Easy Peasy”
“it is easy to carry around”
“and it hasn't broken mainly because I've taken care of it”
What buyers complain about
“Dries out the paint”
“Huge”
“But quality control is seriously lacking”
“Kind of flimsy”
“the lid will pop apart”
“The photos are VERY misleading”
“You also loose the color you mixed”
“low value”
“The plastic is cheap and thin”
“Easily stained”