emily lex watercolor workbook
Skip itA concentrated shelf (top 5 take 71% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Great$16.34avg listing price — sweet spot $15–$100
Review moat
Good598.53avg incumbent reviews — the moat a new listing must climb
Market size
Good$578K$578K/yr · 1.5M searches
Price range
Good$7.61–$23.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
37
Top-5 brand share
86%
Open market
11%
- Emily Lex Studio53%
- ZICOTO12%
- Joyask12%
- DPDPPL6%
- KOROI3%
- Terself3%
- Open — no brand owns it (6 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Flowers Watercolor Workbook by Emily Lex Studio 12 Beginner Friendly Sketched Illustrations Lay Flat Spiral Pages 6.5 x 9 inch 120lb Watercolor Paper
Emily Lex Studio$23.414.6★305 rev
Beautiful Watercolor Workbook for Beginners - Relaxing & Easy to Paint Water Coloring Book with Floral Designs on Premium Paper - Perfect for Gifting to Spark Creativity & Joy for Adults
ZICOTO$14.484.4★373 rev
Watercolor Workbook Water Coloring Book 12 Different Patterns of Original DIY Designs 50 Colors Watercolor Paint Set with Palette and Brush Beginner-Friendly Watercolor Workbooks (Bouquets)
Joyask$18.454.6★321 rev
Animals Watercolor Workbook by Emily Lex Studio 12 Beginner Friendly Sketched Illustrations Lay Flat Spiral Pages 6.5 x 9 inch 120lb Watercolor Paper
Emily Lex Studio$23.594.6★305 rev
Bouquets Watercolor Workbook by Emily Lex Studio 12 Beginner Friendly Sketched Illustrations Lay Flat Spiral Pages 6.5 x 9 inch 120lb Watercolor Paper
Emily Lex Studio$23.804.6★305 rev
Newest
by launch date
Watercolor Workbook - Coloring Book Beginner Friendly Painting Kit Watercolor Workbooks for Adults with 24 Colors Paint Exploration Gift for Adults Teens (Rose)
TQATQA$16.361 rev
Watercolor Workbook 15 Beautiful Flowers Paintings for Adults &Teens Beginners Water Coloring Book 140lb Cold Press Cotton Watercolor Paper-Ideal Gifts to Spark Creativity Stress Relief(10.2 x 6.9)
KOROI$7.6468 rev
Watercolor Workbook Water Coloring Book for Adult &Teens Beginners 15 Beautiful Flowers Designs 300gsm Cold Press Cotton Watercolor Paper Perfect Gifts to Spark Creativity Stress Relief(10.2 x 6.9)
KOROI$7.61103 rev
Watercolor Workbook for Beginners 18 Floral Water Coloring Book Relaxing & Easy to Paint Water Coloring Book with 24 Colors-Perfect for Gifting to Creativity & Joy for Adults
Dmsky$13.12138 rev
Watercolor Workbook for Beginners - Complete Watercolor Painting Kit with 12 Color Paint Set & Brush | Step-by-Step Art Book for Adults Hobby Gift for Friends.
VIOMORL$14.3531 rev
Trending
90-day click momentumWatercolor Workbook 15 Beautiful Flowers Paintings for Adults &Teens Beginners Water Coloring Book 140lb Cold Press Cotton Watercolor Paper-Ideal Gifts to Spark Creativity Stress Relief(10.2 x 6.9)
KOROI$7.645.0★
Watercolor Workbook - Coloring Book Beginner Friendly Painting Kit Watercolor Workbooks for Adults with 24 Colors Paint Exploration Gift for Adults Teens (Rose)
TQATQA$16.365.0★
Watercolor Workbook for Beginners 18 Floral Water Coloring Book Relaxing & Easy to Paint Water Coloring Book with 24 Colors-Perfect for Gifting to Creativity & Joy for Adults
Dmsky$13.124.6★
Watercolor Workbook Water Coloring Book for Adult &Teens Beginners 15 Beautiful Flowers Designs 300gsm Cold Press Cotton Watercolor Paper Perfect Gifts to Spark Creativity Stress Relief(10.2 x 6.9)
KOROI$7.614.7★
Watercolor Workbook for Beginners - Complete Watercolor Painting Kit with 12 Color Paint Set & Brush | Step-by-Step Art Book for Adults Hobby Gift for Friends.
VIOMORL$14.354.1★
Demand & seasonality
Weekly Amazon search volume, last 62 weeks — +3.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 69.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are beautiful”
“Fantastic quality”
“Great gift”
“You like to paint, then this is great”
“fun gift”
“Easy to follow instructions”
“Great deal”
“its easy to take places”
“As advertised”
“First off, I love that the drawings are simple, yet accurate”
What buyers complain about
“Paint amounts not generous”
“The colors seem to be inconsistent”
“is a bit much”
“A bit of false advertising”
“definitely not beginner quality”
“Terrible instructions”
“certainly not for the outlandish price”
“Hard to use”
“I do wish the print was a lot lighter so outlines werent so obvious on the finished piece”
“it's certainly not thick paper”