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embroom

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A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 0Conversion 0Competition 0Returns 63Price range 95Avg price 95Brand share 0Review moat 96Quality gap 99

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Review moat

Incredible88.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$26.13

avg listing price — sweet spot $15–$100

Price range

Incredible$24.79–$27.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 6% kills the launch gate

Market size

Bad$0

$0/yr · 34K searches

Growth

Bad-92.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2

Sellers

4

Top-5 brand share

100%

Open market

0%

  • WAFTIPSY57%
  • TenDawn43%

Product shelf

All 2 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 23 weeks — -92.5% search growth over the last 90 days.
2K2KJan '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Instructions/User Manual/Troubleshooting16%

“Instructions very clear”

Ease Of Use15%

“Easy to use”

Fun/Entertainment Experience14%

“Fun”

Quality-Overall9%

“Cute product”

Stitch/Finish/Polish9%

“This stitch book is amazing”

Value For Money7%

“Good price”

Color4%

“and there's a lot of colors”

Assembly/Installation2%

“Cant wait to put it together”

Gifting Purpose2%

“Perfect gift for a crafty artist”

Advertised Vs Actual Product2%

“As described”

What buyers complain about

Instructions/User Manual/Troubleshooting29%

“No instruction book”

Advertised Vs Actual Product11%

“Did not receive what was in the description”

Size-Overall9%

“a large”

Quality-Overall7%

“Lots of rolls of poor”

Ease Of Use5%

“Not a usable product”

Value For Money4%

“This kit is more expensive than lots of other similar kits”

Stitch/Finish/Polish4%

“I got little scraps of trash in mine plus my stitch book had edges that were frayed”

Strength3%

“I wish the needle threader was a little sturdier”

Assembly/Installation2%

“there seems to be no way to assemble them sequentially”

Defective Material/Parts2%

“Hoop was broken - loose screw”

Top return reasons

Size-Overall21%
Advertised Vs Actual Product21%
Stitch/Finish/Polish14%
Instructions/User Manual/Troubleshooting13%
Quality-Overall7%
Assembly/Installation7%
Value For Money4%
Material Quality3%
Print Quality3%
Defective Material/Parts2%