embroidery stand
Worth a lookShows a sweet-spot price point ($40.68 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$40.68avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great296.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$429K$429K/yr · 546K searches
Price range
Good$9.08–$166.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.4%return rate — above 6% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.0%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
40 flat
Sellers
63
Top-5 brand share
50%
Open market
43%
- Nurge16%
- guofa11%
- Airo9%
- ZOCONE8%
- Femeoum8%
- TINDTOP6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 65 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZOCONE Beech Wood Adjustable Rotated Embroidery Hoop Stand with 2 Pcs 6 8 Embroidery Hoops Wooden Embroidery Stand Embroidery Hoop Holder for Cross Stitch and Embroidery Project (A)
ZOCONE$26.604.3★843 rev
TINDTOP Beech Wood Embroidery Hoop Stand with 3pcs Embroidery Hoops
TINDTOP$25.484.2★254 rev
Adjustable Embroidery Table Stand with Swivel Holder Cross Stitch Hoop Stand Embroidery Hoop Holder. Hand Polished Natural Wood
Nurge$59.754.5★548 rev
Embroidery Hoop Stand Rotated Wooden Embroidery Holder Adjustable Rotatable Cross Stitch Stand for Embroidery Sewing Needlework Projects (Embroidery Hoop Not Included)
Gosknor$24.264.3★57 rev
Airo Adjustable Embroidery Table Stand with 2 Size Rods (11.8 & 15.3) Cross Stitch Holder for Hand Work & Lap Stitching with Both Hands Free
Airo$29.834.6★28 rev
Newest
by launch date
Adjustable Embroidery Hoop Stand Holder 20 Extra Long Portable Gooseneck Embroidery Stand Heavy Duty Cross Stitch Table Clamp for DIY Needlework Art Craft Sewing Projects
Eccentfit$15.029 rev
Embroidery Table Stand for Cross Stitch Lap Sewing and Needlepoint Projects
ACVACV$28.664 rev
Wooden Cross Stitch Frame & Embroidery Stand with Adjustable Multi-Function Clip Lap or Table Holder for Needlepoint Quilting Craft Supplies
ANQILEE$20.295 rev
Multi-Functional Double Embroidery Stand Portable Embroidery Stand for Cross Stitch Needlework & Quilting Suitable for Tabletop or Lap Use Green
UULENNYM$16.446 rev
Nuanchu Embroidery Hoop Stand Adjustable Cross Stitch Stand Rotated Embroidery Holder with Storage Trays for Sitting Needlework Crafting and Sewing Projects(Hoop Not Included)
Nuanchu$30.273 rev
Trending
90-day click momentum
Workstand with Side Clamp for Lowery Stands 360 Adjustable Needlepoint Stand with Dual Anti Slip Pads Metal Embroidery Stand Frame Holder Fits Q Snap Frames and Scroll Rods up to 20 Wide
Lonsge$84.635.0★
Wooden Cross Stitch Frame & Embroidery Stand with Adjustable Multi-Function Clip Lap or Table Holder for Needlepoint Quilting Craft Supplies
ANQILEE$20.294.5★
Adjustable Embroidery Hoop Stand Holder 20 Extra Long Portable Gooseneck Embroidery Stand Heavy Duty Cross Stitch Table Clamp for DIY Needlework Art Craft Sewing Projects
Eccentfit$15.022.8★
DOLEMODUO Workstand with Side Clamp for Lowery Stands Heavy Duty Metal Needlepoint Stand 360 Rotating & Height Adjustable Cross Stitch Floor Clampd for Embroidery Punch Needle Large Hoops
DOLEMODUO$97.905.0★
Multi-Functional Double Embroidery Stand Portable Embroidery Stand for Cross Stitch Needlework & Quilting Suitable for Tabletop or Lap Use Green
UULENNYM$16.444.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.0% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Assembly is straightforward”
“Sturdy build”
“Easy to to use”
“Easy to Adjust”
“It is built with quality”
“stitch with ease”
“Great value”
“keeps them from slipping while working”
“The wood is smooth”
“Great item, built well and easy to assemble”
What buyers complain about
“Broke in half”
“Too short”
“surprisingly hard to open”
“Couldn't get it assemble as the pieces didn't fit”
“no instructions”
“Cheaply made”
“is that it feels more fragile than I'd like”
“the wood snapped”
“The bolts dont hold anything tight”
“The clamps don't grip securely”