embroidery hoops 6 inch
Worth a lookShows searches that convert (14.9% search→purchase), but soft demand (-30.2% this quarter) keeps it on the watch list.
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.63–$41.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 6% kills the launch gate
Review moat
Good728.27avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.60avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$90K$90K/yr · 44K searches
Growth
Bad-30.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
34 rising
Sellers
45
Top-5 brand share
50%
Open market
45%
- Caydo16%
- Biaungdo13%
- Pllieay8%
- Clofiak6%
- joybest6%
- Ayzylpth5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 41 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Biaungdo 6 Pieces 6 Inch Embroidery Hoops Round Wood Embroidery Hoops Adjustable Bamboo Circle Cross Stitch Hoop Ring Wooden Embroidery Frames for Art Craft Sewing Christmas Decoration
Biaungdo$9.564.6★264 rev
Caydo 12 Pieces 6 Inch Embroidery Hoops Set Bulk Circle Cross Stitch Hoop Round Ring
Caydo$17.334.7★6,961 rev
Clofiak 2Pcs 6 Inch Wooden Embroidery Hoops Beech Copper-Plated Screw
Clofiak$8.015.0★12 rev
joybest 4 Pieces 6 Inch Round Embroidery Hoops Display Frame Circle Cross Stitch Hoop Ring Imitated Wood Embroidery Kits for Art Craft Sewing and Christmas Ornaments
joybest$16.214.5★1,405 rev
Pllieay 6 Pieces 6 inch/ 15cm Round Embroidery Hoops Bamboo Circle Cross Stitch Hoop Rings for Craft Sewing
Pllieay$11.174.6★1,678 rev
Newest
by launch date
Elegaperma 2 Pcs 6 Inch Embroidery Hoop Frame Cross Stitch Decorative Embroidery Hoop Wood Circle 6in Wooden Embroidery Hoops Display Frame for Hanging Ornaments Decor DIY Art Craft Sewing
Elegaperma$7.780 rev
Classicseali 2Pcs Embroidery Hoop 6 Inch Adjustable 6 Inch Embroidery Hoop Bamboo Circle Embroiderys Circle for Cross Stitch Craft Sewing
Classicseali$6.580 rev
20 Pieces 6 Inch Round Embroidery Hoops Bulk Bamboo Frame Circle Cross Stitch Hoop Ring for Embroidery Art Craft Sewing
Exclaith$20.700 rev
suiwotin 2pcs 6 Inch Embroidery Hoop - Beech Wood Cross Stitch Hoop Frame with Adjustable Brass Screw for Hand Embroidery & Display
suiwotin$7.240 rev
2 PCS Embroidery Hoop with Metal Screw 4 Inch 6 Inch Bamboo Frame Circle Cross Stitchs Hoops Adjustable Bamboo Croses Stitch Hoop Ring Round Embroiderys Hoops Set for Friendly Embroidery Cross Stitc
Styquenzer$5.632 rev
Trending
90-day click momentum2 PCS Embroidery Hoop with Metal Screw 4 Inch 6 Inch Bamboo Frame Circle Cross Stitchs Hoops Adjustable Bamboo Croses Stitch Hoop Ring Round Embroiderys Hoops Set for Friendly Embroidery Cross Stitc
Styquenzer$5.635.0★
20 Pieces 6 Inch Round Embroidery Hoops Bulk Bamboo Frame Circle Cross Stitch Hoop Ring for Embroidery Art Craft Sewing
Exclaith$20.700.0★
Elegaperma 2 Pcs 6 Inch Embroidery Hoop Frame Cross Stitch Decorative Embroidery Hoop Wood Circle 6in Wooden Embroidery Hoops Display Frame for Hanging Ornaments Decor DIY Art Craft Sewing
Elegaperma$7.780.0★
Classicseali 2Pcs Embroidery Hoop 6 Inch Adjustable 6 Inch Embroidery Hoop Bamboo Circle Embroiderys Circle for Cross Stitch Craft Sewing
Classicseali$6.580.0★
suiwotin 2pcs 6 Inch Embroidery Hoop - Beech Wood Cross Stitch Hoop Frame with Adjustable Brass Screw for Hand Embroidery & Display
suiwotin$7.240.0★
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — -30.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“SO CUTE & easy to use on a finished product”
“The different sizes are nice”
“As described”
“Great value”
“Make my embroidery look very nice”
“Very sturdy”
“It was such an easy process”
“They absolutely loved the colors”
“Perfect for my cross stitch”
“Very cute & look like real wood”
What buyers complain about
“Very flimsy”
“Id say medium quality”
“fit poorly together”
“Real wood, poorly made”
“Strong chemical smell”
“Plastic garbage brittle and cheap”
“Immediately broke”
“They are not as smooth as they look”
“Cheap price”
“Defective screws”