embroidery frame
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Incredible$25.99avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Review moat
Great196.13avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.75–$84.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 6% kills the launch gate
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$70K$70K/yr · 136K searches
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
75 rising
Sellers
93
Top-5 brand share
34%
Open market
62%
- ziqianhard12%
- XEmbro8%
- AllAboutEmbroideryUA5%
- joybest5%
- Couple Embroidery Art5%
- Bucilla4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 113 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bucilla Embroidery Hoop Circle Frame Fits 8 Embroidery Hoop
Bucilla$8.234.5★171 rev
Beech Wood Tapestry Scroll Embroidery Frames Needlepoint Cross Stitch Holder Quilting Frames Needlepoint Holder Stitching Frame for Sewing Cross Stitch Embroidery Projects
ziqianhard$25.214.4★418 rev
Small Beech Wood Tapestry Embroidery Frames Scroll Stitching Holder for Cross Stitch Needlepoint Quilting & Sewing Projects
ziqianhard$22.194.4★418 rev
Qunclay 9 Pcs Large Embroidery Hoop Frame Decorative Imitated Wood Display Frame Circle Oval Octagonal Cross Stitch Hoop Ring for DIY Sewing Craft and Hanging Ornaments Decor (Mixed Shape)
Qunclay$26.824.4★219 rev
XEmbro 8 Inch Wood Embroidery Hoop Frame for Hanging Sewing Ornaments Decorative Round Embroidery Frame for Display Finished Embroidery & Cross Stitch Arts
XEmbro$15.844.4★312 rev
Newest
by launch date
Cross Stitch Frame 18 x 11 Natural Wood Embroidery Frame Cross Stitch Scroll Frames Cross Stitch Hoops Needlepoint Stretcher Bars Embroidery & Cross Stitching Supplies Accessories
CHONIC$21.181 rev
Wooden Cross Stitch Frame & Embroidery Stand with Adjustable Multi-Function Clip Lap or Table Holder for Needlepoint Quilting Craft Supplies
ANQILEE$20.295 rev
Tudomro 12 Pcs Decorative Embroidery Hoop with Fabric Set 6.7 Round Imitated Wood Cross Stitch Frame & 11.8 Green Pre-Cut Cloth Squares for Beginner DIY Art Craft Sewing Hanging Ornament
Tudomro$21.638 rev
Elegaperma 2pcs Embroidery Hoop Frame 2 Size Decorative Embroidery Hoop with Hanging Ring for Displaying Cross Stitch Art for Beginners & Enthusiasts
Elegaperma$8.721 rev
AOZUO 8 Pcs 8 Inch Embroidery Hoops Round Imitated Wood Cross Stitch Hoop Rings Embroidery Frame Circle Display Frame Kits for Art Craft Sewing Embroidery Handy DIY Ornaments Decoration
AOZUO$18.083 rev
Trending
90-day click momentumTudomro 12 Pcs Decorative Embroidery Hoop with Fabric Set 6.7 Round Imitated Wood Cross Stitch Frame & 11.8 Green Pre-Cut Cloth Squares for Beginner DIY Art Craft Sewing Hanging Ornament
Tudomro$21.634.3★
Cross Stitch Frame 18 x 11 Natural Wood Embroidery Frame Cross Stitch Scroll Frames Cross Stitch Hoops Needlepoint Stretcher Bars Embroidery & Cross Stitching Supplies Accessories
CHONIC$21.185.0★
Elegaperma 2pcs Embroidery Hoop Frame 2 Size Decorative Embroidery Hoop with Hanging Ring for Displaying Cross Stitch Art for Beginners & Enthusiasts
Elegaperma$8.724.0★
Wooden Cross Stitch Frame & Embroidery Stand with Adjustable Multi-Function Clip Lap or Table Holder for Needlepoint Quilting Craft Supplies
ANQILEE$20.294.5★
Chunful 6 Pcs Embroidery Hoop Display Stand Wooden Embroidery Frames Holder 2 Tier Groove Cross Stitch Hoop Stand Base Accessories for Display Works Home Exhibition Decor (4.29 X 1.3 X 1.57)
Chunful$16.824.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.7×