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embroidery foam

Skip it46/100

a small market ($118K/yr) — embroidery foam doesn't clear our bar today.

Market/yr

$118K

Growth (1y)

+370.7%

Products

13

Brands

9

was 8 a year ago

Sellers

21

Price range

$7.06–$21.32

Returns

0.7%

Rating

4.6★

46/100

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Scored 46/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
6
×0.30
Growth
90
×0.30
Competition
21
×0.20
Quality gap
31
×0.10
Returns
94
×0.10

Demand

Weekly Amazon search volume, last 66 weeks — +370.7% year over year.
3K1KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Apr '25Jun '25Sep '25Nov '25Feb '26Apr '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Mar · busiest ÷ quietest = 1.8×

Competition

55%New brothread
  • New brothread55%
  • BAI15%
  • Poolin12%
  • MEARCOOH4%
  • COCICA4%
  • Sulky3%
  • Other (3 brands)6%

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack. 9 brands and 21 sellers compete here.

Brands

9 rising

was 8 a year ago

Sellers

21

Top 5 brand share

90%

#ProductBrandPriceRatingReviewsClick shareTrend
10Sulky$7.064.7★2533%falling

Product shelf

All 13 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use16%

“Easy to use”

Quality-Overall12%

“everything looks well-made”

Color12%

“The colors are bright”

Thickness11%

“- I like the 3mm thickness of this foam because it raises the letters just enough”

Value For Money7%

“totally worth it”

Fun/Entertainment Experience5%

“Fun to use”

Foam4%

“Fantastic foam”

Material Quality4%

“The material is perfect”

Advertised Vs Actual Product4%

“Just as expected”

Embellishment/Embroidery Quality3%

“Works great for doing puff embroidery on hats”

What buyers complain about

Thickness29%

“it's to thick to sew two pieces together”

Color14%

“This foam is not white”

Functionality-Overall14%

“doesnt work like it claims”

Advertised Vs Actual Product7%

“I believe the title words to be misleading”

Ease Of Cleaning7%

“Not a clean tearaway foam”

Top return reasons

  • Size-Overall20%
  • Thickness17%
  • Value For Money10%
  • Advertised Vs Actual Product10%
  • Color9%
  • Functionality-Overall6%
  • Quality-Overall6%
  • Material Quality5%
  • Defective Material/Parts4%
  • Compatibility-Overall3%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,969 tracked niches.