embroidery case
Skip itSoft demand (-11.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.15avg listing price — sweet spot $15–$100
Price range
Great$7.58–$60.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good644avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 6% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$101K$101K/yr · 109K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
55
Top-5 brand share
91%
Open market
8%
- Thread Wallets65%
- Action Bag16%
- Brixley4%
- lovielf3%
- Geyee2%
- Fjällräven1%
- Open — no brand owns it (11 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 50 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thread Wallets Small Crossbody Bags for Women & Men Stylish Sling Chest Bag for Everyday Use (Black)
Thread Wallets$24.784.7★519 rev
Action Bag FL100 Floss-A-Way Organizer-3X5 100/Pkg
Action Bag$9.864.8★1,655 rev
Thread Wallets Mini Slouchy Bag for Women - Crescent Sling Purse with Adjustable Strap & Zip Pocket Unstructured & Foldable (Bubblegum)
Thread Wallets$33.384.4★78 rev
Thread Wallets Mini Slouchy Bag for Women - Crescent Sling Purse with Adjustable Strap & Zip Pocket Unstructured & Foldable (Black)
Thread Wallets$34.444.4★78 rev
Thread Wallets Utility Tote Large Travel Tote with Multi-Pocket Design Laptop Compartment & Work Bag for Women (Scout)
Thread Wallets$53.714.5★191 rev
Newest
by launch date
BAGSMART Cross Body Purse Mini Crossbody Bags for Women Travel Purse Puffy Shoulder Handbag Wallet with RFID Blocking Slots Green
BAGSMART$19.501,688 rev
Thread Penny Bag Compact purses for women Small Purse with Pockets Small Handbag Travel Purse (Cappuccino)
Thread Wallets$35.2930 rev
Soolla Studio Bag: Art Supply Storage Organizer & Pottery Tool Bag Washable Tote Yarn Bag Crochet 30 Pockets 15+ Colors (Becca Sands)
Soolla$60.99618 rev
Thread Wallets Mini Utility Tote for Women - Messenger Bag Purse with Adjustable Strap & Zip Pocket for Day Trips (Mauve)
Thread Wallets$36.4036 rev
Thread Wallets Small Pocket Sling for Women & Men Simple Purse and Bag for Concerts & Walking (Black)
Thread Wallets$17.3936 rev
Trending
90-day click momentum
Fjllrven High Coast Unisex Pocket Bag - Nylon Fabric - Waterproof Outer Shell - Adjustable Zippered Closure Sunset Orange One Size One Size
Fjällräven$31.444.6★
Hanfetch Yarn Crossbody Waist bag Small Yarn Storage Organizer for Yarn Skeins-Organizer for Crochet Hooks and Other Accessories (Paisley)
Hanfetch$19.734.7★
Thread Wallets Fanny Pack Small Travel Crossbody Bags for Women Men - Durable Stylish Convenient Womens & Mens Cross Body Sling Bag Fanny Pack for Phone & Personal Items (Luna Beige)
Thread Wallets$25.224.5★
Thread Wallets Fanny Pack Small Travel Crossbody Bags for Women Men - Durable Stylish Convenient Womens & Mens Cross Body Sling Bag Fanny Pack for Phone & Personal Items (Magenta)
Thread Wallets$17.564.5★
Nautica Womens Nylon Bean Bag Crossbody/Belt Bag With Adjustable Shoulder Strap Crossbody
Nautica$24.944.8★
Demand
Weekly Amazon search volume, last 27 weeks — -11.0% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Perfect small bag”
“Good storage”
“It is true to color”
“Lots of pockets for all of your stuff”
“exactly as described”
“Durable and cute”
“Best price”
“Its not too bulky”
“Easy use”
What buyers complain about
“Very tiny container”
“Not well made”
“The adjustable strap does not stay in place at all”
“It's made of thin material”
“Broke in 2 Days of having it”
“So disappointing for such an expensive tote bag”
“Ultimately it was a bit too heavy for me”
“Zipper broke, I used it for a trip and it wouldnt zip - very disappointed”
“It's was concerned at first with how thin the material is”
“the spinning device is flimsy”