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embroidery beads

Worth a look61/100

embroidery beads shows demand growing +364.1%, but a small market ($364K/yr) keeps it on the watch list.

Market/yr

$364K

Growth (1y)

+364.1%

Products

49

Brands

26

was 26 a year ago

Sellers

28

Price range

$5.92–$32.09

Returns

2.1%

Rating

4.5★

61/100

Worth a look

Scored 61/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
18
×0.30
Growth
90
×0.30
Competition
83
×0.20
Quality gap
41
×0.10
Returns
83
×0.10

Demand

Weekly Amazon search volume, last 100 weeks — +364.1% year over year.
25K13KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Aug '24Nov '24Mar '25Jul '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: May, Jun, Dec · busiest ÷ quietest = 4.1×

Competition

19%Funtopia
  • Funtopia19%
  • EuTengHao15%
  • Ybxjges14%
  • Redtwo6%
  • Ywmimn4%
  • GREENTIME4%
  • Other (20 brands)37%

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen. 26 brands and 28 sellers compete here.

Brands

26 flat

was 26 a year ago

Sellers

28

Top 5 brand share

59%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 49 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color32%

“Bright colors”

Quality-Overall14%

“Great variation and quality”

Value For Money10%

“Great Value”

Advertised Vs Actual Product7%

“As described”

Size-Overall6%

“they are a perfect size”

Embellishment/Embroidery Quality4%

“There perfect for embroidery”

Ease Of Use4%

“Easy to use”

Gifting Purpose3%

“A fun gift”

Fun/Entertainment Experience1%

“My daughter and her friends enjoyed this set”

Efficiency1%

“Gets the job done”

What buyers complain about

Size-Overall25%

“Too small”

Color13%

“Beads lost their coloring”

Quality-Overall8%

“Poor quality”

Paint Quality5%

“Paint wears off fast”

Strength4%

“These break extremely easily”

Advertised Vs Actual Product4%

“Not as advertised”

Durability3%

“Break easily”

Material Quality3%

“Cheap materials”

Thickness2%

“String is too thick”

Instructions/User Manual/Troubleshooting2%

“Extremely disappointed in the minimal instruction provided”

Top return reasons

  • Size-Overall72%
  • Advertised Vs Actual Product7%
  • Color4%
  • Value For Money4%
  • Functionality-Overall3%
  • Quality-Overall2%
  • Defective Material/Parts2%
  • Display Colors1%
  • Material Quality1%
  • Waist Fit1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.