embossing powder
Worth a lookShows low returns (1.0%), but soft demand (-21.7% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 6% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$15.82avg listing price — sweet spot $15–$100
Price range
Good$6.40–$38.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good742.27avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$117K$117K/yr · 150K searches
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
68
Top-5 brand share
80%
Open market
17%
- Ranger54%
- Wow! Embossing Powders8%
- Heigble8%
- Pixiss6%
- MAKABAKA4%
- YooNotee3%
- Open — no brand owns it (11 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 55 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ranger Fine Super Embossing Powder White Silver Black Copper Clear and Gold Bundle of 6 1/2 Ounce Jars Plus 3 Carnora Scoop Spoons
Ranger$34.914.7★145 rev
Wow! Embossing Powder Black and White Bundle: Primary Ebony Opaque Bright White White Pearl Clear Gloss 15ML
Wow! Embossing Powders$17.964.6★545 rev
Ranger EPJ00-709 Embossing Powder .60oz Holographic 1.75 x 1.5 x 1.5
Ranger$7.734.6★1,530 rev
Ranger Embossing Powder Super Fine Gold
Ranger$7.324.8★583 rev
Ranger Emboss It Clear Embossing Ink Pad
Ranger$7.294.6★1,582 rev
Newest
by launch date
Heigble 6 Pcs 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Silver Copper)
Heigble$19.2819 rev
Heigble 1 Pc 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Gold)
Heigble$7.4419 rev
Heigble 6 Pcs 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Multicolor)
Heigble$20.5219 rev
ForraFun 2 Pack 4 Inch Clear Embossing Ink Pad with 2 0.5 oz Refill Bottles for Crisp Stamping for DIY Cards and Scrapbooking Detailed Embossing
ForraFun$13.057 rev
YooNotee Embossing Kit with 8 x 5g Embossing Powders Assorted Colors Clear Detailing Pen Ink Pad Suitable Supplies for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations
YooNotee$20.835 rev
Trending
90-day click momentumHeigble 6 Pcs 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Silver Copper)
Heigble$19.284.2★
Heigble 1 Pc 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Gold)
Heigble$7.444.2★
Wow! Glow Embossing Bundle - Pastel Spring Glow Rosey Glow Pearl Mist Primary Bluetiful Ultra High Embossing Powders with Clear Embossing Pad and Trebbies Detail Sticks
Trebbies$20.480.0★
Artdone 16Jars Chrome Nail Powder Magic White Pearl Kit Mirror Effect Silver Metallic Holographic Dip Nail Powder for Resin Craft & Nail Art Fimo Decoration Iridescent Aurora Mermaid Pigment
Artdone$9.874.6★
Heigble 6 Pcs 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Multicolor)
Heigble$20.524.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Beautiful variety”
“Good Value”
“Easy To Use”
“works as advertised”
“the shine is just right”
“Application is easy and looks great”
“Works great as washable paint for kids”
“Works great”
“Fit my needs perfectly”
What buyers complain about
“was sent the wrong colors”
“Total garbage”
“Arrived dry”
“All of the powders had glitter in them which wasnt mentioned in the description”
“The bottles were a little smaller than I'd expected”
“Not too easy to use”
“Leaky”
“I cant get the shine”
“Doesn't set well”
“They are not thick”