embossing machine
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Great$90.47avg listing price — sweet spot $15–$100
Review moat
Good758.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$514K$514K/yr · 836K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.8%return rate — above 6% kills the launch gate
Price range
Okay$7.55–$295.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
21
Top-5 brand share
91%
Open market
6%
- Sizzix38%
- Find Scrapblooms28%
- CraftGenes13%
- Joelver Maker8%
- Spellbinders4%
- Genron Craft3%
- Open — no brand owns it (4 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
6inch Manual Die Cutting Machine Kit A5 Embossing Machine with Beginner Accessories for Scrapbooking Starter Cardmaking Paper Craft (Blue)
Find Scrapblooms$57.534.3★363 rev
Sizzix Big Shot Machine 6 Die-Cutting and Embossing Machine Machine Only
Sizzix$140.254.5★109 rev
Joelver Maker Manual Die Cutting Machine 9 Openning Scrapbooking Machine Starter kit
Joelver Maker$91.234.3★177 rev
Sizzix 660200 Big Shot Manual Die 6 Inches
Sizzix$115.684.7★6,108 rev
Sizzix Big Shot Machine with Starter Kit 6 Die-Cutting and Embossing Machine with Cutting Dies Embossing Folder and Cardstock
Sizzix$166.104.6★67 rev
Newest
by launch date
Spellbinders Amazon Exclusive Platinum 6 Die Cutting Machine and Classic Mouse Bundle
Spellbinders$192.640 rev
Manual Die Cutting Machine for Paper Carft Embossing Machine kit for Beginner 6inch openning (Pink)
Genron Craft$67.6211 rev
Portable Mini Die Cutting Machine 3 inch Opening Manual Foldable Die Cut and Embossing Machine Including Accessories for Children Starters Scrapbooking Cardmaking Paper Craft
Find Scrapblooms$37.54218 rev
Manual Die Cutting Machine for Paper Carft Embossing Machine kit for Beginner 6inch openning (Blue)
Genron Craft$67.5611 rev
CraftGenes Mini Die Cutting and Embossing Machine with Starter Kit 8.5 cm (3.5) Feed Slot for 3 Paper Includes 24 Accessories for DIY Crafts Card Making & Scrapbooking(Pink)
CraftGenes$39.0235 rev
Trending
90-day click momentumSpellbinders Amazon Exclusive Platinum 6 Die Cutting Machine and Classic Mouse Bundle
Spellbinders$192.640.0★
Spellbinders Platinum Die Cutting and Embossing Machine (3.5 Inch Platform - Exclusive Lilac Shimmer)
Spellbinders$72.893.5★
Portable Mini Die Cutting Machine 3 inch Opening Manual Foldable Die Cut and Embossing Machine Including Accessories for Children Starters Scrapbooking Cardmaking Paper Craft
Find Scrapblooms$37.544.3★
Manual Die Cutting Machine for Paper Carft Embossing Machine kit for Beginner 6inch openning (Pink)
Genron Craft$67.624.2★
Manual Die Cutting Machine for Paper Carft Embossing Machine kit for Beginner 6inch openning (Blue)
Genron Craft$67.564.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“its honestly one of the most reliable tools I own”
“Ease of use”
“Good value”
“The machine feels sturdy”
“I love the convenient size with dual storage as it would be convenient for travel”
“This is working exactly as I expected”
“Excellent tool performs just as I had wanted”
“Performance of product”
“Im having so much fun creating new things for my junk journaling”
“very durable and easy to use”
What buyers complain about
“Didn't work”
“It is a bit heavy”
“The plates were too big”
“Plates bent after a few uses”
“difficult to use”
“This definitely did not live up to the expectations stated at checkout”
“Cheap- low quality”
“It does no better than a cheaper one that cost much less”
“It had a cracking sound going through”
“The instructions arent very clear for someone who never embossed before”