embossing folders
Worth a lookShows a thin review moat (159 avg reviews), but weak search conversion (1.3%) keeps it on the watch list.
Review moat
Great158.59avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 6% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great$4.36–$57.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.16avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$96K$96K/yr · 690K searches
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
55
Top-5 brand share
51%
Open market
43%
- Geiserailie12%
- Spellbinders12%
- zhxcgooyx9%
- Mumufy9%
- CYFUN DESIGN8%
- Hying7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 78 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mumufy 20 Pcs Embossing Folders for Card Making Embossing Stencil Template DIY Plastic Paper Card Decorating Mold for Scrapbook Photo Album DIY Craft 5.8 x 3.9 Inch (Vintage)
Mumufy$24.514.6★181 rev
3D Embossing Folder for Card Making Texture Fades Blossom Bloom Floral Plastic Embossing Folder Template for DIY Scrapbooking Paper Crafting Handmade Crafts Scrapbooking Arts Supplies Scrapbook Decor
CYFUN DESIGN$7.234.6★268 rev
Geiserailie 8 Pcs Embossing Folders 2d/3D Embossing Machine Template Paper Card Folder for DIY Making Flower Scrapbook Photo Album Craft Decoration 5.9 x 4.1/6.9 x 4.9 Inch (Vintage Style)
Geiserailie$18.174.7★747 rev
Geiserailie 8 Pcs Embossing Folders 2d/3D Embossing Machine Template Paper Card Folder for DIY Making Flower Scrapbook Photo Album Craft Decoration 5.9 x 4.1/6.9 x 4.9 Inch (Classic Style)
Geiserailie$13.634.7★747 rev
3-D Textured Impressions Background Embossing Folder Lace Vine Pattern Plastic Embossing Folder Template for Card Making Scrapbooking Paper Craft Album Stamps DIY Dcor
Hying$5.624.6★240 rev
Newest
by launch date
FIVEIZERO 8 Pcs Vintage Embossing Folders for Embossing Machine 5.8 x 4.1 Inch Paper Card Embossing Templates Antique Lace & Damask Pattern for Card Making Scrapbook Photo Album & DIY Crafts
FIVEIZERO$13.2751 rev
Transparent 3D Embossing Folders Mini Embossing Folders for Card Making Scrapbooking Paper Crafts(6.34.5)
Quilax$6.213 rev
Tufted 3D Embossing Folder for Card Making Clear Plastic Texture Fades Embossing Folder Template for Scrapbooking Paper Crafting DIY Crafts and Scrapbook Decor (4.5x6.3 Inch)
Larrel$7.135 rev
Dots Plastic Embossing Folders Embossing Folder Template Dot Background Embossing-Folders Clear Plastic Embossing-Folder Template for Card Making Scrapbooking Paper Craft Photo Album Decorations
Larrel$6.813 rev
FIVEIZERO 8 Pcs Embossing Folders for Embossing Machine 5.8 x 4.1 Inch Paper Card Embossing Templates Classic Pattern Series for Card Making Scrapbook Photo Album & DIY Crafts
FIVEIZERO$8.4551 rev
Trending
90-day click momentumFIVEIZERO 8 Pcs Vintage Embossing Folders for Embossing Machine 5.8 x 4.1 Inch Paper Card Embossing Templates Antique Lace & Damask Pattern for Card Making Scrapbook Photo Album & DIY Crafts
FIVEIZERO$13.274.4★
BAOFALI3D Embossing Folder for Card Making Flower Back Ground Plastic Texture Fades Embossing Folder Template Arts Supplies Handmade Crafts Floral Plastic Molds Arts CraftsScrapbook Decor
BAOFALI$4.655.0★
3D Plastic Embossing Folder Template Graduation Doctoral Hat Texture 4.13x5.71 Inch for Card Making DIY Scrapbooking Paper Crafting Handmade Crafts Scrapbooking Arts Supplies Scrapbook Decor
zhxcgooyx$6.874.3★
UCEC Embossing Folder for Card Making 3D Textured Floral Plastic Embossing Folders for DIY Scrapbooking Embossing Tool for Greeting Cards Card Making Tools & Paper Crafts (Large Flower)
UCEC$7.654.6★
Dots Plastic Embossing Folders Embossing Folder Template Dot Background Embossing-Folders Clear Plastic Embossing-Folder Template for Card Making Scrapbooking Paper Craft Photo Album Decorations
Larrel$6.815.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Great variety of designs”
“Good value”
“It certainly makes as beautiful addition to my card collection”
“Easy to use”
“These embossing folders have beautiful spring or summer designs”
“Great texture”
“Exactly as described”
“Makes a beautiful impression on most paper cardstock”
“Its easy and perfect size”
What buyers complain about
“It was a little thicker than I expected”
“These are really small”
“A bit nervous this might not last”
“It won't work”
“appeared different in the picture”
“Lovely folder just cannot get it to work with my Big Shot”
“Very poor embossing quality”
“It had a cracking sound going through”
“Very faint impression”
“hard to run through the machine”