24
easter picks
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Incredible5avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Price range
Incredible$18.77–$18.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.77avg listing price — sweet spot $15–$100
Market size
Bad$0$0/yr · 90K searches
Growth
Bad-97.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Quality gap
Bad5.0★avg incumbent rating — lower means beatable quality
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
2
Top-5 brand share
100%
Open market
0%
- Thyle100%
Product shelf
The 1 tracked product in this niche.
Top sellers
by 90-day click share
Demand
Weekly Amazon search volume, last 70 weeks — -97.5% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.Top return reasons
Size-Overall100%