easel paper roll
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 6% kills the launch gate
Avg price
Good$13.43avg listing price — sweet spot $15–$100
Price range
Okay$6.01–$23.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,921.08avg incumbent reviews — the moat a new listing must climb
Market size
Bad$96K$96K/yr · 55K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
19
Top-5 brand share
98%
Open market
0%
- Melissa & Doug81%
- PH PERKHOMY7%
- Phinus5%
- Vanhench3%
- Donyang2%
- Gold Seal Specialty Papers2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Melissa & Doug Deluxe Easel Paper Roll Replacement (17 inches x 75 feet) - 3-Pack Deluxe Easel Paper Roll Replacement (18 inches x 75 feet) - 3-Pack - FSC Certified
Melissa & Doug$16.874.8★2,488 rev
Melissa & Doug Tabletop Easel Paper Roll (12 inches x 75 feet) 3-Pack
Melissa & Doug$18.314.8★2,036 rev
Melissa & Doug Wooden Tabletop Paper Roll Dispenser with 12 x 75-Foot White Bond Paper & Roller Art Supplies for Drawing Painting Crafting & Origami Arts & Crafts Supplies for Kids Ages 3+
Melissa & Doug$14.304.6★5,289 rev
Melissa & Doug Easel Pad (17 x 20 inches) - 50 Sheets 2-Pack
Melissa & Doug$23.274.8★1,027 rev
Melissa & Doug Deluxe Easel Paper Roll Replacement 2-Pack Bundle for Coloring Writing or Painting (17 in. x 75 ft.) Art Supplies for Kids Ages 3+ (White) - FSC Certified
Melissa & Doug$17.574.8★9,267 rev
Newest
by launch date
PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper
PH PERKHOMY$6.01173 rev
PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)
PH PERKHOMY$8.495,280 rev
Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB
Vanhench$9.205,921 rev
White Wrapping Paper Craft Paper Kraft Paper Roll 15 x 450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Kids Art Supplies
Donyang$7.332,039 rev
Phinus Craft Paper Roll 15354 Industrial-Grade Kraft Paper Roll White Easel Paper Roll for Kids for Moving Gift Wrapping Wall Art Tab
Phinus$7.851,290 rev
Trending
90-day click momentumPerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper
PH PERKHOMY$6.014.8★
PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)
PH PERKHOMY$8.494.7★
Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB
Vanhench$9.204.7★
Melissa & Doug Deluxe Easel Paper Roll Replacement (17 inches x 75 feet) - 3-Pack Deluxe Easel Paper Roll Replacement (18 inches x 75 feet) - 3-Pack - FSC Certified
Melissa & Doug$16.874.8★
White Craft Paper - 100 Sheets of 18 x 24; Ideal for Paints Wall Art Easel Paper Gift Wrapping Paper and Kids Crafts - Made in USA
Gold Seal Specialty Papers$20.964.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.Peak months: May, Nov, Dec · busiest ÷ quietest = 6.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Perfect Fit”
“Great buy for the money”
“As described”
“Easy to use”
“Nice and thick”
“Kids love it for drawing”
“I like how the color looks”
“pretty durable”
“Fun for crafts”
What buyers complain about
“Very thin paper”
“those rolls are double the length”
“Hard to use”
“Its cheaply made”
“starts to break apart”
“Cheap material”
“There is a very strong floral smell that makes this unusable”
“Wouldnt recommend for water colors as it soaks through easily with watery paint”
“Though Not the Best Value”
“Wouldnt recommend for water colors as it soaks through easily with watery paint”