easel pad
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Incredible$31.63avg listing price — sweet spot $15–$100
Price range
Great$7.85–$93.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$411K$411K/yr · 290K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,843.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
120
Top-5 brand share
96%
Open market
2%
- Amazon Basics45%
- Post-it36%
- Office Depot6%
- Universal5%
- Melissa & Doug3%
- Phinus2%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Sticky Easel Pads for Presentations Brainstorming Classroom Use Bleed-Resistant Easy to Hang 25 x 30 in White 2-Pack
Amazon Basics$25.984.4★1,320 rev
Post-it Super Sticky Easel Pad 25 x 30 Inches 30 Sheets Per Pad 2 Pads Large White Premium Self Stick Flip Chart Paper Anchor Chart Office Supplies & School Supplies Great for Teachers and Students
Post-it$34.874.8★7,126 rev
Amazon Basics Sticky Easel Pads for Presentations Whiteboard-Compatible 25 x 30 Inch Rectangular White 4-Pack
Amazon Basics$51.124.4★1,320 rev
Post-it Meeting Chart 20 x 23 Inches 20 Sheets Per Pad 1 Pad Portable White Primary Ruled Lines Premium Self Stick Flip Chart Paper Great for Teachers and Students Built-in Easel Stand
Post-it$23.244.7★3,072 rev
Office Depot Brand Self-Stick Easel Pad 25 x 30 30 Sheets 30% Recycled White 21509
Office Depot$16.344.5★14 rev
Newest
by launch dateAmazon Basics Sticky Easel Pads for Presentations Whiteboard-Compatible 25 x 30 Inch Rectangular White 4-Pack
Amazon Basics$51.121,320 rev
Amazon Basics Sticky Easel Pads for Presentations Brainstorming Classroom Use Bleed-Resistant Easy to Hang 25 x 30 in White 2-Pack
Amazon Basics$25.981,320 rev
Phinus Craft Paper Roll 15354 Industrial-Grade Kraft Paper Roll White Easel Paper Roll for Kids for Moving Gift Wrapping Wall Art Tab
Phinus$7.851,290 rev
Office Depot Brand Self-Stick Easel Pad 25 x 30 30 Sheets 30% Recycled White 21509
Office Depot$16.3414 rev
Melissa & Doug Easel Pad (17 x 20 inches) - 50 Sheets 2-Pack
Melissa & Doug$23.271,027 rev
Trending
90-day click momentumOffice Depot Brand Self-Stick Easel Pad 25 x 30 30 Sheets 30% Recycled White 21509
Office Depot$16.344.5★
Post-it Meeting Chart 20 x 23 Inches 20 Sheets Per Pad 1 Pad Portable White Primary Ruled Lines Premium Self Stick Flip Chart Paper Great for Teachers and Students Built-in Easel Stand
Post-it$23.244.7★
Amazon Basics Sticky Easel Pads for Presentations Whiteboard-Compatible 25 x 30 Inch Rectangular White 4-Pack
Amazon Basics$51.124.4★
Post-it Super Sticky Easel Pad 25 x 30 Inches 30 Sheets Per Pad 2 Pads Large White Premium Self Stick Flip Chart Paper Anchor Chart Office Supplies & School Supplies Great for Teachers and Students
Post-it$34.874.8★
School Smart Chart Paper Pad 32 x 24 Inches Unruled 25 Sheets
School Smart$17.004.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality flip board”
“Great size”
“They stick well”
“good easel paper”
“As advertised”
“Easy to use”
“Excellent value”
“Works well”
“Perfect for meetings and planning sessions”
“The paper is thick”
What buyers complain about
“Not sticky enough”
“Huge”
“Kinda flimsy, not worth the price, buy something sturdier for a higher price”
“description is misleading”
“Not easy to use”
“I will note that it smells like burnt rubber”
“There is no thick backing”
“Cant write where it has the sticky part on the back”
“Mounting hardware is not included the wall mount easel is sold separately”
“Peels off wall within hours”