earring card punch
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,227.44avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.81avg listing price — sweet spot $15–$100
Returns
Okay3.4%return rate — above 6% kills the launch gate
Price range
Okay$5.85–$22.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 52K searches
Competition
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
17
Top-5 brand share
89%
Open market
8%
- Easy Earring Cards44%
- Craftask23%
- yuntop9%
- CYFUN DESIGN7%
- Generic6%
- BENECREAT3%
- Open — no brand owns it (5 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Double Post Punch
Easy Earring Cards$16.404.5★1,413 rev
Leverback Punch
Easy Earring Cards$20.954.4★1,699 rev
Earring Card Punch Tool Hole Punch for Earring Cards
Craftask$19.633.4★4 rev
Double Post Earring Card Punch Tool Double Post Punch for Earring Cards Selling Jewelry DIY Projects Card Making Craft Display Cards Crafting Tool
Craftask$13.763.4★4 rev
Handheld Hole Paper Punch Puncher for Craft Paper Tags Clothing Ticket DIY Scrapbook Tool with Pink Soft Handheld Grip (Small Circle 1/16 inch)
yuntop$6.584.6★1,158 rev
Newest
by launch date
Paper Punch for Earring Cards Two-Hole
Generic$9.830 rev
KINGSUPER 3 Pcs Single Hole Punch 1/4 1/8and 1/16Small Hole Puncher for Circle Holes DIY Craft Tag (Blue)
KINGSUPER$9.932 rev
Earring Card Punch Tool Hole Punch for Earring Cards
Craftask$19.634 rev
Double Post Earring Card Punch Tool Double Post Punch for Earring Cards Selling Jewelry DIY Projects Card Making Craft Display Cards Crafting Tool
Craftask$13.764 rev
Conner Necklace Card Punch Necklace Display Card Punch
Craftask$15.644 rev
Trending
90-day click momentumKINGSUPER 3 Pcs Single Hole Punch 1/4 1/8and 1/16Small Hole Puncher for Circle Holes DIY Craft Tag (Blue)
KINGSUPER$9.934.5★
Paper Punch for Earring Cards Two-Hole
Generic$9.830.0★
2Pcs Ear Piercing Kit Automatic and Painless Ear Nail Gun Disposable Aseptic Household Ear Piercing Gun Portable Ear Piercing Gun Group Ear Piercing Tools With Built-in 4mm Hypoallergenic Ear Studs
KAIQIKAIXI$7.904.6★
Double Post Earring Card Punch Tool Double Post Punch for Earring Cards Selling Jewelry DIY Projects Card Making Craft Display Cards Crafting Tool
Craftask$13.763.4★
Conner Necklace Card Punch Necklace Display Card Punch
Craftask$15.643.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“SO EASY”
“Great tool”
“I like the smallest size”
“Value for money”
“Kit worked good”
“easy to grip”
“Did the job”
“Very strong”
“Works great on paper”
“I've used this punch dozens of times now, and it has remained consistent and sharp”
What buyers complain about
“ended up breaking completely”
“These hole punches leave a real crisp hole in paper”
“Cheap”
“not so easy to use”
“Small”
“Misleading”
“Does not work”
“it feels like a bit of a design flaw in the way that the opening is currently”
“This is insanely expensive for such a flimsy”
“cant cut thru one piece of construction paper”