drawing supplies
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Great$20.17avg listing price — sweet spot $15–$100
Market size
Great$1.6M$1.6M/yr · 4.4M searches
Brand share
Great60%top-5 brand share — no brand owns this niche
Price range
Good$3.33–$48.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,895.51avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
90
Top-5 brand share
60%
Open market
35%
- PRINA22%
- Caliart14%
- Nicpro9%
- Crayola7%
- KALOUR7%
- Soucolor6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids
Caliart$25.714.8★3,884 rev
Prina 76 Pack Drawing Set Sketching Kit Pro Art Supplies with 3-Color Sketchbook Include Tutorial Colored Graphite Charcoal Watercolor & Metallic Pencil for Artists Adults Teens Beginner
PRINA$26.264.8★6,696 rev
PRINA 81 Drawing Set Sketching Kit Pro Sketch Pencils Art Supplies with Rainbow Colored Graphite Watercolor Metallic Charcoal Pencil Sketchbook Coloring Book Gift Case for Artists Adults Kids
PRINA$24.614.8★1,026 rev
Muchcute Micro Fineliner Drawing Art Pens: 12 Black Fine Line Waterproof Ink Set Artist Supplies Archival Inking Markers Liner Sketch Outline Anime Gifts Manga Sketching Watercolor Zentangle Kit Stuff
KOUSICOO$9.314.5★8,478 rev
Nicpro 35PCS Art Mechanical Pencil Set 3 PCS Metal Drafting Pencil 0.5 mm & 0.7 mm & 0.9 mm & 3 PCS 2mm Lead Holder (6B 4B 2B HB 2H 4H Colors) For Sketching Drawing With 20 Tube Lead Refills Case
Nicpro$12.974.7★3,912 rev
Newest
by launch date
ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies
ARTISTRO$10.2212,126 rev
ARTISTRO 36 Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies
ARTISTRO$10.257,479 rev
Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas
Lumiboard$35.03991 rev
Four Candies 87 Pack Sketching Kit for Artist Gifts Art Supplies Drawing Set with Colored Pencils Sketchbook Coloring Book Complete Drawing Tools in Zipper Case for Adult Teens & Beginner
Four Candies$21.5265 rev
Crayola Marker Airbrush Spray Art Kit Battery-Powered Sprayer with 8 Washable Markers & 5 Stencils DIY Craft Set Ages 6+
Crayola$19.181,247 rev
Trending
90-day click momentumARTISTRO 36 Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies
ARTISTRO$10.254.5★
ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies
ARTISTRO$10.224.5★
Four Candies 87 Pack Sketching Kit for Artist Gifts Art Supplies Drawing Set with Colored Pencils Sketchbook Coloring Book Complete Drawing Tools in Zipper Case for Adult Teens & Beginner
Four Candies$21.525.0★
Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas
Lumiboard$35.034.3★
Artbreezing Mixed Media Art Set 55 Pack Painting Supplies Kit with Tabletop Sketch Box Easel and Various Accessories Complete Painting Set for Students Artists Beginners
Artbreezing$48.784.9★
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -13.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing colors”
“Good quality pencils”
“Great deal”
“Amazing entertainment”
“Good quality drawing pad”
“Good quality pens”
“Easy to handle”
“As described”
“GREAT GIFT”
“These are great paints”
What buyers complain about
“Not colorful”
“False advertisement”
“Poor quality control”
“Breaks easily”
“they were dry”
“definitely not quick dry as described”
“The dot is rally small to use on dot coloring”
“Some of the tips were broken off”
“too thick”
“But the paint brushes are terribly low quality”