drawing set for kids ages 8-12
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Incredible$27.62avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Market size
Great$891K$891K/yr · 858K searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$6.25–$212.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,647.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
26 rising
Sellers
65
Top-5 brand share
57%
Open market
39%
- PRINA27%
- Caliart15%
- Soucolor5%
- iBayam5%
- Crayola5%
- PANDAFLY4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids
Caliart$25.714.8★3,884 rev
Prina 76 Pack Drawing Set Sketching Kit Pro Art Supplies with 3-Color Sketchbook Include Tutorial Colored Graphite Charcoal Watercolor & Metallic Pencil for Artists Adults Teens Beginner
PRINA$26.264.8★6,696 rev
PRINA 81 Drawing Set Sketching Kit Pro Sketch Pencils Art Supplies with Rainbow Colored Graphite Watercolor Metallic Charcoal Pencil Sketchbook Coloring Book Gift Case for Artists Adults Kids
PRINA$24.614.8★1,026 rev
Prina 50 Pack Drawing Set Sketch Kit Sketching Supplies with 3-Color Sketchbook Graphite and Charcoal Pencils Pro Art Drawing Kit for Artists Adults Teens Beginner Kid Ideal for Shading Blending
PRINA$17.374.8★3,907 rev
Sunnyglade 185 Pieces Double Sided Trifold Easel Art Set Drawing Art Box with Oil Pastels Crayons Colored Pencils Markers Paint Brush Watercolor Cakes Sketch Pad
Sunnyglade$21.324.7★10,841 rev
Newest
by launch date
KALOUR PDAS 127 Drawing Set Sketching Kit Pro Art Supplies with 3-Color Sketchbook & Coloring Book Neon Colored Watercolor Metallic Graphite Charcoal Pencils Gift for Artists Adults Teens
KALOUR PDAS$29.67111 rev
Heshengping Sketching and Drawing Pencils Set 26pcs Art Supplies Drawing pencil Kit Graphite Charcoal Professional Pencils Set Adults Beginners Artist
Heshengping$11.19250 rev
Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas
Lumiboard$35.03991 rev
KALOUR 206 Drawing Set Sketching Kit Art Supplies with 3-color Sketchbook & Coloring Paper Include Tutorial Colored Graphite Charcoal Watercolor & Metallic Pencil for Artists Adults Teens Beginner
KALOUR$27.35622 rev
HIFORNY 100 PCS Drawing Set Sketching Kit Sketch Pencils Art Supplies with Graphite Charcoal Blending Tools & Accessories Portable Zippered Travel Case for Artists & Beginners
HIFORNY$30.55319 rev
Trending
90-day click momentum
Four Candies 87 Pack Sketching Kit for Artist Gifts Art Supplies Drawing Set with Colored Pencils Sketchbook Coloring Book Complete Drawing Tools in Zipper Case for Adult Teens & Beginner
Four Candies$21.525.0★
Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas
Lumiboard$35.034.3★
Artbreezing Mixed Media Art Set 55 Pack Painting Supplies Kit with Tabletop Sketch Box Easel and Various Accessories Complete Painting Set for Students Artists Beginners
Artbreezing$48.784.9★
KALOUR PDAS 127 Drawing Set Sketching Kit Pro Art Supplies with 3-Color Sketchbook & Coloring Book Neon Colored Watercolor Metallic Graphite Charcoal Pencils Gift for Artists Adults Teens
KALOUR PDAS$29.674.8★
Heshengping Sketching and Drawing Pencils Set 26pcs Art Supplies Drawing pencil Kit Graphite Charcoal Professional Pencils Set Adults Beginners Artist
Heshengping$11.194.7★
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -7.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality set”
“Fun for kids”
“Amazing colors”
“Great deal”
“Good quality drawing pad”
“Awesome gift”
“As advertised”
“It is easy to use and handle”
“Quality pencils”
“She loves how it looks”
What buyers complain about
“Not worth cost dollar store quality”
“Fell apart”
“the color options could be better”
“No glow”
“Did not work”
“Compulsive Cleaners Beware”
“FLIMSY”
“$12 for this. Not worth it”
“Please READ return for us please They were just too big”
“Misleading”