drawing pencils for kids
Worth a lookShows low returns (0.7%), but soft demand (-23.6% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Price range
Good$3.95–$26.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.06avg listing price — sweet spot $15–$100
Market size
Okay$101K$101K/yr · 99K searches
Review moat
Bad7,291.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
76
Top-5 brand share
55%
Open market
39%
- Crayola16%
- Mr. Pen15%
- PRINA8%
- Prudiut8%
- KALOUR8%
- Heshengping6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 39 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mr. Pen- Drawing Sketching Pencil Set 19 pcs Graphite Pencils (10B-6H)
Mr. Pen$7.724.8★6,991 rev
Crayola Erasable Colored Pencils (24ct) Kids Coloring Pencils for Coloring Books Assorted Colors Arts & Crafts Supplies Gifts Ages 6 7 8
Crayola$5.804.7★17,638 rev
PRINA 81 Drawing Set Sketching Kit Pro Sketch Pencils Art Supplies with Rainbow Colored Graphite Watercolor Metallic Charcoal Pencil Sketchbook Coloring Book Gift Case for Artists Adults Kids
PRINA$24.614.8★1,026 rev
Sketch Book with 12 Color Pencil Set 90 Sheets Spiral Sketchbook for Drawing (68lb/100gsm) Acid-Free Sketch Pad for Artist Art Paper Drawing Supplies for Easter Gifts (5.58.5 inch)
Prudiut$9.124.8★307 rev
KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners
KALOUR$11.504.7★12,073 rev
Newest
by launch date
Aenir Sketch Pencils for Drawing Drawing Pencils Set of 18 10B4H Graphite Pencil Vinyl Eraser Kneaded Eraser Sharpener Blending Stump Sketch Set for Artists Art Supplies.
Aenir$10.64632 rev
Art Supplies Kids Stocking Stuffers Teens 12 Rainbow Colored Pencils Tween Teen Girl Gift Trendy Stuff 9-12 Arts Crafts Girl 8-12 Age 4 5 6 7 9 10 11 Year Old Girls Gifts Birthday Boys Cute Fun Cool
Muchcute$5.67392 rev
GETFOO Drawing Sketching Pencil Set 21 Pack Art Pencil Kit with Graphite Pencils (14B-5H) Charcoal Pencil Ideal for Shading Blending Drawing Set for Beginners & Pro Artists
GETFOO$6.25117 rev
Karuamodomi 12 Rainbow Colored Pencils Set Art Supplies Teen Girl Gifts Trendy Stuff Party Favors Arts and Crafts for Kids Ages 4-12 Coloring Pencil for Adult Coloring Book Drawing & Sketch Pencil
Karuamodomi$4.79247 rev
ROCOD Sketch Pencils for Kids and Adults Drawing 26-Piece Profession Sketching Pencils Drawing Pencil for Artists Beginner Sketching Art Graphite Pencil 6B to 4H
ROCOD$12.80218 rev
Trending
90-day click momentumAenir Sketch Pencils for Drawing Drawing Pencils Set of 18 10B4H Graphite Pencil Vinyl Eraser Kneaded Eraser Sharpener Blending Stump Sketch Set for Artists Art Supplies.
Aenir$10.644.8★
Drawing Sketchbook Kit A5 Sketch Book with 36 Color Pencils Three Color Black Sketch Pad Acid-Free Sketch Pad for Kids Artist Art Paper Drawing Supplies for Gifts (5.88.3 inch)
Prudiut$9.144.6★
Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids
Caliart$25.714.8★
Sketch Book with 12 Color Pencil Set 90 Sheets Spiral Sketchbook for Drawing (68lb/100gsm) Acid-Free Sketch Pad for Artist Art Paper Drawing Supplies for Easter Gifts (5.58.5 inch)
Prudiut$9.124.8★
Artownlar 72 Pack Drawing Sketching Set with 8x11 Sketchbook | Pro Art Supplies Kit for Artist Adults Teens Beginner | Graphite Charcoal Watercolor & Metallic Colored Pencils in Gift Case.
Artownlar$26.584.8★
Demand
Weekly Amazon search volume, last 34 weeks — -23.6% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fun colors”
“Amazing quality”
“Money well spent”
“Easy drawing”
“Great Pencils”
“As advertised”
“Fun to use”
“So soft”
“great an durable product”
“Super easy for my toddler to hold”
What buyers complain about
“I feel like they color weird”
“Not worth cost dollar store quality”
“Does not sharpen good”
“Not durable”
“So it has literally cost me money”
“was kind of short”
“The trays are very flimsy”
“Misleading”
“Harder to use”
“Chemical smell”