drawing paper
Worth a lookShows low returns (0.7%), but soft demand (-11.4% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Market size
Good$569K$569K/yr · 601K searches
Price range
Good$5.31–$29.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.65avg listing price — sweet spot $15–$100
Review moat
Bad4,651.03avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
107
Top-5 brand share
62%
Open market
31%
- Fuxi14%
- Pacon14%
- Hapikalor13%
- Soucolor11%
- Strathmore10%
- Melissa & Doug8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pacon Drawing Paper White Standard Weight 9 x 12 500 Sheets
Pacon$15.134.5★535 rev
Fuxi 9 x 12 Sketch Book Top Spiral Bound Sketch Pad 100 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook for Drawing Pad for Kids Artists & Beginners Professional Art Supplies for Adults
Fuxi$11.024.8★16,539 rev
Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners
Soucolor$9.714.8★9,621 rev
100 Sheets Art Paper 9 x 12 Craft Drawing Paper for Sketching Loose Sketch Paper
BEIBOON$6.854.1★613 rev
9 x 12 Sketch Book 2-Pack 50 Sheets Spiral Bound Art Sketchbook Acid Free Artist Drawing Book Paper Art Supplies for Adults Kids Craft Activities Sketch Paper for Drawing Coloring Sketching
Hapikalor$10.464.8★2,072 rev
Newest
by launch date
Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies
Hapikalor$6.88287 rev
Pacocoast Watercolor Paper 9X12 Cold Press Water Color Paper Pad (300gsm/140lb) Artist Sketchbook for Acrylic Gouache & Pencil. Painting Drawing Paper Book Art Supplies for Adults Teal
pacocoast$8.42319 rev
9 x 12 Sketch Book 2-Pack 50 Sheets Spiral Bound Art Sketchbook Acid Free Artist Drawing Book Paper Art Supplies for Kids Craft Activities Sketch Paper for Drawing Coloring Sketching(Green)
Hapikalor$10.00133 rev
Drawing Paper 9 x 12 Craft Art Paper 65 Sheets (68lb/100gsm) Artist Sketching Drawing Easel Poster Paper Bulk Art Supplies for Kids Adults Arts & Crafts White Construction Coloring
Donyang$5.801,555 rev
Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts
Prudiut$6.81816 rev
Trending
90-day click momentum
Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.
Fuxi$12.554.8★
Strathmore 300 Series Bristol Paper Pad Smooth Tape Bound 11x14 inches 20 Sheets (100lb/270g) - Artist Paper for Adults and Students - Markers Pen and Ink
Strathmore$11.514.8★
Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies
Hapikalor$6.884.7★
Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts
Prudiut$6.814.8★
Pacocoast Watercolor Paper 9X12 Cold Press Water Color Paper Pad (300gsm/140lb) Artist Sketchbook for Acrylic Gouache & Pencil. Painting Drawing Paper Book Art Supplies for Adults Teal
pacocoast$8.424.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality for Price”
“Great for drawing”
“Best value”
“Great Christmas gift”
“Great size”
“As Advertised”
“a thick cover that feels durable”
“the colors show up beautifully on it”
“Heavy duty”
“Good construction paper”
What buyers complain about
“it is not thick at all”
“Inaccurate description”
“Bad quality control”
“Not for paint”
“not durable AT ALL”
“the color doesnt show properly”
“$7 is insane”
“Expensive for cheap paper”
“there's something really odd about the sizing”
“It didnt absorb well”