door mat stencils for painting
Worth a lookShows low returns (1.3%), but a small market ($27K/yr) keeps it on the watch list.
Returns
Great1.3%return rate — above 6% kills the launch gate
Review moat
Great269.16avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Great$6.90–$46.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Avg price
Great$15.99avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Market size
Bad$27K$27K/yr · 86K searches
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
25
Top-5 brand share
56%
Open market
37%
- Duozea16%
- Boqon12%
- Chunful11%
- zosylley9%
- Yamcyh8%
- Keluna7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Door Mat Stencils for Painting Reusable Home Welcome Stencil on Porch Wood Sign Doormat Crafts
Duozea$13.994.7★29 rev
Keluna Welcome Home Stencils 20 Pcs Large Sweet Home Plastic Template Letters for Wood Sign Porch Wall Decor
Keluna$14.204.5★171 rev
Welcome Stencils for Painting 12 Oh Hello Stencils Welcome-ish Stencil Gather Plastic Templates for Drawing on Wood/Mat/Round Door Hanger
Yamcyh$14.714.7★1,081 rev
Funny Welcome Stencils for Painting Sarcastic Round Stencil Large Gather Stay Awhile Templates for Door Hanger Doormat Porch Sign Wreath
zosylley$14.644.6★350 rev
Doormat Stencils for Painting Funny Reusable Hello Welcome Home Stencils on Wood Sign Crafts Door Mats Furniture DIY Canvas (mat11)
Boqon$11.514.5★34 rev
Newest
by launch date
12Pcs Summer Stencils for Door Mats Reusable Hello Summer Beach Welcome Stencils for Painting Hawaii Camper Drawing Templates for Painting on Wood Signs Doormat Door Hanger Canvas DIY Art Crafts
QOUBAI$16.440 rev
BLOSSOMLAYER Welcome Stencil 12pcs Reusable Plastic Templates 3.94 * 11.8 Inch Welcome Stencils Craft Paint Template Letter Stencil Door Mat Stencils for Painting on Wood Door Wall Canvas
BLOSSOMLAYER$7.990 rev
Chunful 3 Pack Patriotic Coir Doormat Craft Set Make Your Own Personalized 4th of July Doormat 17 x 30 Blank Door Mats with Stencils Painting Tools for Independence Day DIY Crafting Entry Mat
Chunful$24.8232 rev
Dunzy 16 Pcs 4th of July Stencils for Door Mats Reusable Patriotic Welcome Templates Large USA Flags God Bless America Stencils for Independence Day Drawing DIY Painting on Wood Floor Doormat Crafts
Dunzy$19.0783 rev
12Pcs Spring Stencils for Door Mats Reusable Hello Spring Welcome Stencils for Painting Flower Butterfly Bird Drawing Templates for Painting on Wood Signs Doormat Door Hanger Canvas DIY Art Crafts
QOUBAI$18.163 rev
Trending
90-day click momentumBLOSSOMLAYER Welcome Stencil 12pcs Reusable Plastic Templates 3.94 * 11.8 Inch Welcome Stencils Craft Paint Template Letter Stencil Door Mat Stencils for Painting on Wood Door Wall Canvas
BLOSSOMLAYER$7.990.0★
12Pcs Summer Stencils for Door Mats Reusable Hello Summer Beach Welcome Stencils for Painting Hawaii Camper Drawing Templates for Painting on Wood Signs Doormat Door Hanger Canvas DIY Art Crafts
QOUBAI$16.440.0★
Chunful 3 Pack Patriotic Coir Doormat Craft Set Make Your Own Personalized 4th of July Doormat 17 x 30 Blank Door Mats with Stencils Painting Tools for Independence Day DIY Crafting Entry Mat
Chunful$24.824.1★
Dunzy 16 Pcs 4th of July Stencils for Door Mats Reusable Patriotic Welcome Templates Large USA Flags God Bless America Stencils for Independence Day Drawing DIY Painting on Wood Floor Doormat Crafts
Dunzy$19.074.5★
Chunful 2 Pack Coir Doormat Craft Set Make Your Own Personalized Doormat 17 x 30 Blank Door Mats with Stencils Painting Tools for DIY Crafting Entry Mat with Non-Slip Backing
Chunful$25.314.1★
Demand
Weekly Amazon search volume, last 39 weeks — -27.2% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Quality product at a fair price”
“Worth it”
“Overall great size”
“As advertised”
“cleans up quickly good quality”
“Ease of use”
“they're actually pretty durable”
“I use these on all of my Art on Canvas”
“The design is nice just what I was looking for”
“Not flimsy”
What buyers complain about
“Wasn't the size they presented”
“was very disappointed by how cheaply they are made”
“Pictures are deceiving as far as size”
“Not worth the money”
“Need more paint”
“Crappy brushes”
“They are thin”
“My only issue was an occasional bristle coming off”
“Bristles falling out during first use”
“Little difficult to use”