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50

distress ink

Worth a look

Shows low returns (1.1%), but soft demand (-20.5% this quarter) keeps it on the watch list.

Market size 53Growth 15Conversion 53Competition 52Returns 94Price range 86Avg price 94Brand share 20Review moat 70Quality gap 28

Returns

Great1.1%

return rate — above 6% kills the launch gate

Avg price

Great$22.61

avg listing price — sweet spot $15–$100

Price range

Great$6.25–$80.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good706.72

avg incumbent reviews — the moat a new listing must climb

Market size

Good$333K

$333K/yr · 338K searches

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-20.5%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

77

Top-5 brand share

92%

Open market

3%

  • Ranger31%
  • Tim Holtz28%
  • CraftyManor19%
  • junliangshebei8%
  • GRAS Art Bundles6%
  • Tim Holtz Ranger Ink4%
  • Open — no brand owns it (2 brands, 3%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$17K10%$33K15%$50K20%$67K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.5% search growth over the last 90 days.
9K7KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color33%

“Beautiful colors”

Quality-Overall19%

“Excellent Product”

Value For Money9%

“Good price”

Advertised Vs Actual Product7%

“Exactly as pictured”

Size-Overall6%

“the different sizes in the brushes are perfect”

Ease Of Use5%

“Easy to use”

Ease Of Cleaning5%

“they come out so clean”

Efficiency2%

“Its works great”

Soft Feel2%

“Smooth application”

Drawing Experience1%

“they have one or two I liked on projects”

What buyers complain about

Moist/Dry24%

“Dry”

Size-Overall14%

“Very small”

Value For Money14%

“Pricey”

Advertised Vs Actual Product8%

“Not as advertised”

Quality-Overall7%

“Inconsistent quality”

Color7%

“Hardly any pigment, like”

Ease Of Use4%

“VERY hard to open”

Ease Of Cleaning2%

“cant remove the ink”

Grip2%

“my fingers or the pad slips”

Functionality-Overall1%

“This came all dried out doesnt even work”

Top return reasons

Size-Overall32%
Advertised Vs Actual Product15%
Color12%
Moist/Dry9%
Value For Money8%
Dry/Empty Ink3%
Display Colors3%
Functionality-Overall2%
Product Condition2%
Quality-Overall2%