die cuts for card making
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.1%return rate — above 6% kills the launch gate
Review moat
Great463.45avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.23–$35.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.94avg listing price — sweet spot $15–$100
Market size
Okay$171K$171K/yr · 1.1M searches
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
51 falling
Sellers
71
Top-5 brand share
39%
Open market
56%
- Lapoo10%
- Huralona9%
- AHANDMAKER7%
- ZECNG7%
- Kashoer7%
- hinana5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 98 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AHANDMAKER DIY Envelope & Card Making Kits for Adults Handmade Greeting Card Sets Make Your Own Card Crafts for Teacher Appreciation Festival Mothers Day Christmas Birthday Classroom Exchange Gift
AHANDMAKER$15.864.6★88 rev
J6&H6 Card Making Kits For Creative people - 30 Blank Greeting Cards And Envelopes with Supplies and Stamp Set-Giftable DIY Greeting Card Set-Perfect for Birthdays Festive Celebrations Christmas Thank You
J6&H6$26.014.6★15 rev
Huralona Handmade DIY Greeting Card Kits includes 16 Blank Cards 16 Colorful Envelopes with Decoration Accessories for Craft Birthday Thanksgiving Christmas Wedding Invitation Card Making Green
Huralona$9.914.4★318 rev
4 Pieces Background Flower Frame Metal Cutting Dies 3D Rectangle Flower Dies Leaves Shape Embossing Scrapbooking Dies Cuts Stencil for DIY Scrapbooking Bookmark Album Decoration Card Making
ZECNG$8.264.6★243 rev
hinana 7pcs/Set Rectangle Frame Metal Die Cuts Scallops Stitched Nesting Tag Background Cutting Dies for DIY Scrapbooking Album Decorative Embossing Paper Card Making
hinana$4.884.6★571 rev
Newest
by launch date
Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7556)
Generic$11.9718 rev
2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7558)
HITKUZ$11.7133 rev
2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7553)
HITKUZ$11.6433 rev
Lapoo Geometric Die Cuts for Card Making - Durable Metal Cutting Die for DIY Scrapbook Photo Album Decorative Paper Card Card Making Supplies (Garden Fence 4.4 x 4.3 in)
Lapoo$8.8547 rev
Lapoo Flowers Cutting Die for Scrapbooking - Durable Metal Cutting Die for DIY Scrapbook Photo Album Decorative Paper Card Scrapbooking Die-cuts (Flowers and Branches and Words 4.3 x 4.1 in)
Lapoo$8.9937 rev
Trending
90-day click momentumLapoo Flowers Cutting Die for Scrapbooking - Durable Metal Cutting Die for DIY Scrapbook Photo Album Decorative Paper Card Scrapbooking Die-cuts (Flowers and Branches and Words 4.3 x 4.1 in)
Lapoo$8.994.4★
2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7558)
HITKUZ$11.714.1★
2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7553)
HITKUZ$11.644.1★
Lapoo Geometric Die Cuts for Card Making - Durable Metal Cutting Die for DIY Scrapbook Photo Album Decorative Paper Card Card Making Supplies (Garden Fence 4.4 x 4.3 in)
Lapoo$8.854.5★
Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7556)
Generic$11.974.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Worth the money”
“As advertised”
“Easy to use”
“The colors are vibrant”
“Perfect variety of designs”
“Decent size”
“Another pretty heart design to add to my collection”
“Fun kit”
“the paper is sturdy”
What buyers complain about
“Flowers are too small”
“Cheap”
“Misleading image”
“it would cost me more than I bought them for”
“Very hard to separate”
“Did not function properly”
“The magnet could be more powerful”
“Took a while to figure it out”
“the envelopes are very thin”
“it wouldn't print”