diamond painting wax
Skip itPrices mostly outside the sweet spot ($4.37–$9.95) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Review moat
Good750.16avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$165K$165K/yr · 252K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.62avg listing price — sweet spot $15–$100
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
Price range
Bad$4.37–$9.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
16
Top-5 brand share
67%
Open market
26%
- SYWHXY19%
- BinarySky17%
- Ftimda12%
- FEBSNOW12%
- JINJINANV8%
- Phinus7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
20PCS Diamond Art Wax Refills Red Glue Diamond Art Wax with 10 Clay Storage Box for 3D Painting Embroidery Accessories
SYWHXY$6.994.7★1,786 rev
Ftimda 90Pcs Diamond Art Wax: Completes 40+ Diamond Art Projects - Strong Adhesion Smooth Gem Placement - Premium Diamond Dotz Accessories for Family Handicraft Activities & Personal Leisure Time
Ftimda$6.464.7★453 rev
FEBSNOW Painting Glue Clay DIY Diamond Embroidery Wax Tool Set (Red 60 pcs)
FEBSNOW$6.004.7★4,949 rev
60 Pcs Painting Glue Clay Wax for DIY Diamonds Art Painting 2x2cm Red
BinarySky$4.784.7★394 rev
12 Pack Diamond Art Wax for Diamond Painting Accessories Strong Stickiness Diamond Art Wax Refills Round Putty Clay Glue for Diamond Art Kits for Adults Dotz Accessories Supplies
JINJINANV$5.084.5★195 rev
Newest
by launch date
168Pcs Diamond Art Wax Refills Colorful Glue Clay Painting Wax with Storage Box for DIY Diamond Art Dots Embroidery Accessories Tool Set 0.8 X 0.8 Inches (4 Colors)
VYNFLICK$9.954 rev
Phinus Diamond Art Wax 100 PCS 5 Different Colors DIY Diamond Painting Wax with Storage Box for Adults and Kids 2x2 cm Glue Wax for Diamond Art Painting
Phinus$6.1342 rev
ForeverYoung Diamond Painting Putty Long-Lasting Stickiness Diamond Art Putty Scientifically Formulated Clay Glue Wax for Diamond Art Accessories and Tools (15g x 6)
forever young$9.13259 rev
forever young Diamond Painting Putty Long-Lasting Stickiness Diamond Art Putty Scientifically Formulated Clay Glue Wax for Diamond Art Accessories and Tools (30g x 4)
forever young$9.18259 rev
Diamond Painting Wax Refills 30 Pcs with Storage Box 10 Pack Diamond Art Wax Clay for Diamond Painting Pens and DIY Craft Tools Accessories
FOJOO$6.0453 rev
Trending
90-day click momentum168Pcs Diamond Art Wax Refills Colorful Glue Clay Painting Wax with Storage Box for DIY Diamond Art Dots Embroidery Accessories Tool Set 0.8 X 0.8 Inches (4 Colors)
VYNFLICK$9.955.0★
Phinus Diamond Art Wax 100 PCS 5 Different Colors DIY Diamond Painting Wax with Storage Box for Adults and Kids 2x2 cm Glue Wax for Diamond Art Painting
Phinus$6.134.5★
12 Pack Diamond Art Wax for Diamond Painting Accessories Strong Stickiness Diamond Art Wax Refills Round Putty Clay Glue for Diamond Art Kits for Adults Dotz Accessories Supplies
JINJINANV$5.084.5★
60 Pcs Painting Glue Clay Wax for DIY Diamonds Art Painting 2x2cm Blue
BinarySky$4.374.7★
ForeverYoung Diamond Painting Putty Long-Lasting Stickiness Diamond Art Putty Scientifically Formulated Clay Glue Wax for Diamond Art Accessories and Tools (15g x 6)
forever young$9.134.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.8% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“great wax and better than what came with my kit”
“Nice and sticky”
“Easy to use”
“Cute colors”
“works as said”
“Wax works good”
“it wouldnt break”
“Works wonderful for my diamond painting”
“Storage capacity good”
What buyers complain about
“Not as sticky”
“Hard to use”
“Not as good as I thought it would be”
“It doesn't work”
“hard product”
“No directions”
“Received used product with the tool piece missing”
“Too hard to clean up edges”
“The container broke on one side right away”
“Not worth the money”