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52

diamond painting packs

Worth a look

Shows no brand lock-in (top 5 brands take 17% of clicks), but soft demand (-28.2% this quarter) keeps it on the watch list.

Market size 13Growth 11Conversion 13Competition 97Returns 97Price range 76Avg price 76Brand share 98Review moat 55Quality gap 25

Brand share

Incredible17%

top-5 brand share — no brand owns this niche

Competition

Incredible14%

top-5 click share — an open shelf

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Avg price

Great$15.25

avg listing price — sweet spot $15–$100

Price range

Great$4.84–$46.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,312.58

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$50K

$50K/yr · 324K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-28.2%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

119 falling

Sellers

131

Top-5 brand share

17%

Open market

80%

  • 5DDIYART4%
  • Ycydilirab4%
  • GOUOYANA4%
  • ZQEATRY3%
  • CHWGLFGG3%
  • Ausanrl3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$5042%$1K3%$2K4%$2K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 171 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — -28.2% search growth over the last 90 days.
10K6KBlack Friday '24Holiday '24Black Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Very nice quality set”

Color10%

“Colors are beautiful”

Ease Of Use10%

“Easy to handle”

Fun/Entertainment Experience9%

“Colorful and fun”

Value For Money8%

“Great Deal”

Advertised Vs Actual Product7%

“As advertised”

Gifting Purpose4%

“Cute Gift”

Adhesion/Stickiness4%

“Sticks well”

Design-Overall4%

“Beautiful design”

Size-Overall3%

“its small like I wanted it great”

What buyers complain about

Color13%

“Colors are off”

Adhesion/Stickiness10%

“Poor adhesive”

Size-Overall9%

“Not large enough”

Quality-Overall7%

“I think it was a quality control issue more than anything”

Advertised Vs Actual Product7%

“not an accurate description”

Ease Of Use5%

“Somewhat difficult to open”

Smell3%

“Strong chemical smell”

Instructions/User Manual/Troubleshooting2%

“Directions are tiny”

Durability2%

“Broke immediately”

Value For Money2%

“These products look as cheap as the price it not a deal its a disappointment”

Top return reasons

Size-Overall38%
Advertised Vs Actual Product11%
Adhesion/Stickiness8%
Color6%
Value For Money5%
Defective Material/Parts5%
Quality-Overall4%
Functionality-Overall3%
Material Quality2%
Smell1%