diamond painting frames
Skip itSoft demand (-20.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$14.59avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 6% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Good$6.27–$25.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$350K$350K/yr · 505K searches
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,954.61avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
18
Top-5 brand share
75%
Open market
18%
- JCJMY37%
- Majreey12%
- Fxojyvo11%
- Huacan8%
- Generic7%
- QOTIB7%
- Open — no brand owns it (8 brands, 18%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JCJMY 10x14 inch Picture Frame Black for 30 x 40cm Diamond Painting Art Horizontal and Vertical Formats for Wall Hanging 10 x 14 Wall Gallery Poster Photo Frame with Durable Shatter Resistant
JCJMY$6.414.5★10,831 rev
12x16 Black Picture Frame for 30 x 40cm Diamond Painting Art Display Photo 12 x 16 or 10 x 14 Without Mat Wall Hanging Large Diamond Painting Frames with Plexiglass
JCJMY$8.944.7★1,292 rev
Huacan Diamond Painting Frames 12x16in/30x40cm Magnetic Diamond Art Frame Self-Adhesive (4 Pack)
Huacan$9.794.3★808 rev
Diamond Art Frame 12x16 Inch - Diamond Frame 30x40 cm Painting Suitable for 10x14inch Picture Diamond-Frames Magnetic Self-Adhesive Suitabble Frames Painting for Wall Window Door - 8 Pack (Black)
Generic$19.834.3★949 rev
Fxojyvo 12x16 Frame Black Display Picture 10x14 with Mat or 12 x 16 Without Mat Wall Hanging Large Picture Frame for Diamond Art Painting 30x40cm - 1 Pack
Fxojyvo$8.594.7★1,699 rev
Newest
by launch date
Wiscet 10x14 Picture Frame Set of 4 for 30x40cm Picture Frame for Diamond Art Display Picture 8.5x11 with Mat or 10x14 Poster Frame without Mat Horizontal or Vertical Wall Mounting Black
Wiscet$21.062,579 rev
12Pcs Diamond Art Frames & Diamond Painting Frames Variety - Includes 6 of 12x16 inch and 6 of 12x12 inch Magnetic Self-Adhesive Snap Frames for Canvas Art No Tools Needed for Wall Door Home Decor
NHWNHW$25.3122 rev
Diamond Art Frame 12x16 Inch - 8 Pack (Black) - 30x40 cm Painting Suitable for 10x14inch Picture Diamond Frames Magnetic Self-Adhesive Suitabble Frames Painting for Wall Window Door
Majreey$19.88156 rev
QOTIB 10x14 Picture Frame Deep Brown for 30 x 40cm Diamond Art Painting Wood 10x14 Frame with 8.5x11 Mat for Wall Mounting 30x40 cm Frame with Shatter-Resistant Plexiglass Deep Brown 1 Pack
QOTIB$7.931,614 rev
QOTIB 10x14 Picture Frame White for 30 x 40cm Diamond Art Painting Wood 10x14 Frame with 8.5x11 Mat for Wall Mounting 30x40 cm Frame with Shatter-Resistant Plexiglass White 1 Pack
QOTIB$7.87166 rev
Trending
90-day click momentumWiscet 10x14 Picture Frame Set of 4 for 30x40cm Picture Frame for Diamond Art Display Picture 8.5x11 with Mat or 10x14 Poster Frame without Mat Horizontal or Vertical Wall Mounting Black
Wiscet$21.064.6★
JCJMY 12x16 Picture Frame White with 10x14 Mat for 30 x 40cm Diamond Art Painting Display Photo 10 x 14 with Mat or 12 x 16 Without Mat Wall Hanging Large 30x40 Frame with Durable Plexiglass White
JCJMY$8.874.7★
12Pcs Diamond Art Frames & Diamond Painting Frames Variety - Includes 6 of 12x16 inch and 6 of 12x12 inch Magnetic Self-Adhesive Snap Frames for Canvas Art No Tools Needed for Wall Door Home Decor
NHWNHW$25.314.7★
upsimples 10x14 Picture Frame Display Pictures 8.5x11 with Mat or 10 x 14 Without Wall Hanging Diamond Frames Black 1 Pack
upsimples$6.504.5★
Huacan Diamond Painting Frames 12x16in/30x40cm Magnetic Diamond Art Frame Self-Adhesive (4 Pack)
Huacan$9.794.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great frames”
“Good fit”
“EXCELLENT PRICE”
“They're good looking and display nicely”
“As advertised”
“Ease of use”
“it does look beautiful with the painting”
“Easy to assemble”
“The magnetic strip holds it very well”
“Love these frames so light weight”
What buyers complain about
“Plastic frame”
“Not the top quality”
“Cheap and flimsy”
“they are an inch short”
“Weak magnets”
“Wrong size advertized”
“Had to tape them”
“Super cheap”
“Cheap, flimsy materials”
“don't want the typical white colored frame”