diamond painting christmas cards
Worth a lookShows a thin review moat (87 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible86.82avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Avg price
Good$13.43avg listing price — sweet spot $15–$100
Price range
Okay$3.20–$23.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$113K$113K/yr · 351K searches
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
36
Top-5 brand share
41%
Open market
53%
- Tontut9%
- antor8%
- Saillong8%
- ACSAUMMY8%
- pigpigboss8%
- JBTM246%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 77 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
8 Packs Diamond Art Painting Greeting Card Kit Diamond Art Greeting Cards Special Shaped Diamond Painting Greeting Card Arts Crafts for Christmas Birthday Thanksgiving Day Holiday (Flowers 30x15cm)
antor$12.554.6★216 rev
JBTM24 12 Packs Diamond Art Cards Kit Diamond Painting Greeting Cards with Envelopes DIY Card Making Kits for Adults Gifts for Families Friends Partners (Birthday)
JBTM24$17.894.4★119 rev
24 Pack DIY Diamond Art Greeting Cards Surprise 5D Diamond Painting Card Kit with Envelopes for Adults Handmade Crystal Rhinestone Art Card Craft Gift Diamond Art Birthday Christmas Thank You Cards
AiYuanzsh$22.044.3★14 rev
ACSAUMMY Diamond Art Happy Birthday Cards 6 Pack 5D Diamond Greeting Cards Kits for Adults DIY Diamond Art Birthday Cards with Envelopes Birthday Gifts for Families Friends Partners
ACSAUMMY$13.324.5★212 rev
Tontut 6pcs Diamond Art Painting Greeting Card Pretty Vase Beautiful Flowers 5D DIY Special Shape Diamond Painting Christmas Birthday Greeting Card Creative Gifts
Tontut$12.214.4★117 rev
Newest
by launch date
10 Pcs DIY Birthday Party Diamond Art Cards Special Shaped Crystal Gem Art Painting Greeting Card Kit with Envelopes for Adults Beginners Wishes Party Favors
Generic$20.892 rev
DDGYP 6pcs Diamond Art Cards - 5.9x11.81in Diamond Art Painting Greeting Card Kits DIY Diamond Art Greeting Cards with Envelopes for Birthday & Daily Greetings
DDGYP$14.0821 rev
DDGYP 6 PCS Diamond Art Greeting Cards 5.9x11.81 Inch DIY Diamond Painting Greeting Cards Kits with Envelopes Diamond Art Cards for Birthday Wedding Christmas Graduation Celebration Gifts
DDGYP$13.9421 rev
DDGYP 6-Pack Diamond Art Painting Greeting Card Kit - 5.9x11.81Inch Cute Puppy Designs Diamond Art Cards for Birthdays & Holidays
DDGYP$13.3121 rev
ACSAUMMY DIY Diamond Birthday Greeting Cards Art Kits with Envelopes 6pcs Flower Diamond Painting Kits 5D Gem Art Blank Birthday Diamond Painting Greeting Cards Assortment for Family Friends Colleague
ACSAUMMY$12.66212 rev
Trending
90-day click momentum10 Pcs DIY Birthday Party Diamond Art Cards Special Shaped Crystal Gem Art Painting Greeting Card Kit with Envelopes for Adults Beginners Wishes Party Favors
Generic$20.895.0★
DDGYP 6-Pack Diamond Art Painting Greeting Card Kit - 5.9x11.81Inch Cute Puppy Designs Diamond Art Cards for Birthdays & Holidays
DDGYP$13.314.4★
DDGYP 6pcs Diamond Art Cards - 5.9x11.81in Diamond Art Painting Greeting Card Kits DIY Diamond Art Greeting Cards with Envelopes for Birthday & Daily Greetings
DDGYP$14.084.4★
LazyFold 8Pcs DIY Diamond Art Painting Greeting Cards with Envelopes Crazy Birds All Occasion Note Card Kit for Women Handmade Thank You Birthday Friendship Cards Gift
LazyFold$11.604.2★
6-Pack Wishes & Blooms Bouquet Diamond Painting Greeting Card Kits Special Shaped Diamonds Painting DIY Handcraft for Relatives and Friends with Wishes Unique Design Crafting for Birthday Cards
Focart$9.414.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super Fun”
“Nice quality card”
“Quick and easy”
“cards, when completed, are absolutely beautiful”
“Colors are vibrant”
“Good value”
“the designs are pretty”
“As advertised”
“Creative, Relaxing, and Perfect for Personalized Greetings”
“The adhesive is good”
What buyers complain about
“Adhesive problem”
“I started running out of colors by the fourth card”
“there were no instructions”
“It cheapens the look of the card”
“TOXIC HEAVY ODOR”
“Some of the cards dont have glue in certain areas”
“the finished cards look much more expensive than they are”
“Greeting misspelled”
“odd finding in one picture”
“Envelopes don't match cards in size”