diamond art putty
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.29avg listing price — sweet spot $15–$100
Price range
Great$2.58–$54.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good615.64avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$187K$187K/yr · 340K searches
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
21
Top-5 brand share
96%
Open market
2%
- forever young73%
- ARTDOT14%
- ZDDPDJ5%
- LEIYULY2%
- Aphumedc1%
- Generic1%
- Open — no brand owns it (2 brands, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ForeverYoung Diamond Painting Putty Long-Lasting Stickiness Diamond Art Putty Scientifically Formulated Clay Glue Wax for Diamond Art Accessories and Tools (15g x 6)
forever young$9.134.2★259 rev
Foreveryoung Diamond Painting Zigzag Rulers 9 PCS Diamond Art Tools and Accessories for Beginners Fits Square Kits for Adults Keeps Drills Aligned
forever young$8.394.0★182 rev
ARTDOT Enduring Stickiness Putty Wax for Diamond Art Kits for Adults Strong Stickiness Clay Glue with Slide Storage Box for Diamond Painting Accessories and Tools
ARTDOT$7.484.0★1,966 rev
forever young 45pcs Diamond Painting Storage Containers Trays Diamond Art Accessories Diamond Painting Trays with Lids 2-in-1 Storage Bead Storage & Line-Up Box Package
forever young$29.744.7★705 rev
Foreveryoung Minigem Small Diamond Art Kits for Beginners 12Pcs Square Drill Diamond Painting Kits for Adults 3-Hour Painting Postcard-Style Mini Diamond Art Kits for Adults 5x7 Inch (Twelve Months)
forever young$22.014.1★286 rev
Newest
by launch date
Foreveryoung Reusable Diamond Art Release Section Frame Film 30 PCS Non-Stick Release Paper for Diamond Painting Lovers 10 10 cm Diamond Art Accessories and Tools for Sectioning Gradient Rainbow
forever young$9.2351 rev
ForeverYoung All-in-One Diamond Art Storage Bag with Separate Sections for 7-Inch Small Diamond Art Kits Portable & Travel-Friendly Diamond Painting Accessories and Tools for Lovers (Bag Only)
forever young$19.7328 rev
ForeverYoung Stainless Steel Diamond Painting Pen Tips Kit Unbreakable Shape-Stable Thin Diamond Art Accessories and Tools Multi-Size Drill Placement Includes Pen and Three Drill Tips (1&4&8)
forever young$26.7956 rev
ForeverYoung 3-in-1 Diamond Art Tray Set Diamond Art Storage Containers Tray & Rack All-in-One with Top Tool Storage & Anti-Tip Stability Diamond Painting Accessories and Tools (3 Packs 60 PCS)
forever young$54.8949 rev
ForeverYoung 3-in-1 Diamond Art Tray Set Diamond Art Storage Containers Tray & Rack All-in-One with Top Tool Storage & Anti-Tip Stability Diamond Painting Accessories and Tools (2 Packs 40 PCS)
forever young$36.1049 rev
Trending
90-day click momentumForeverYoung All-in-One Diamond Art Storage Bag with Separate Sections for 7-Inch Small Diamond Art Kits Portable & Travel-Friendly Diamond Painting Accessories and Tools for Lovers (Bag Only)
forever young$19.734.3★
Foreveryoung Reusable Diamond Art Release Section Frame Film 30 PCS Non-Stick Release Paper for Diamond Painting Lovers 10 10 cm Diamond Art Accessories and Tools for Sectioning Gradient Rainbow
forever young$9.234.9★
ForeverYoung 3-in-1 Diamond Art Tray Set Diamond Art Storage Containers Tray & Rack All-in-One with Top Tool Storage & Anti-Tip Stability Diamond Painting Accessories and Tools (3 Packs 60 PCS)
forever young$54.894.8★
ForeverYoung Stainless Steel Diamond Painting Pen Tips Kit Unbreakable Shape-Stable Thin Diamond Art Accessories and Tools Multi-Size Drill Placement Includes Pen and Three Drill Tips (1&4&8)
forever young$26.794.5★
forever young Minigem Diamond Art Kits for Beginners 6 Pcs Tea Time Cottage Resin Square Diamond Painting Kits for Adults 2-Hour Canvas Small Diamond Art Kits for Adults (5x7 Inch)
forever young$20.484.2★
Demand
Weekly Amazon search volume, last 27 weeks — -16.6% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“easy to handle”
“This product performs exceptionally well”
“cheap price”
“it wouldnt break”
“Very nice storage system”
“Works as advertised”
“it fits PERFECT”
“Sticks well”
“Works GREAT”
“the colors are bright”
What buyers complain about
“Poor adhesive”
“Hard to use”
“doesnt work properly”
“Squares too small”
“Garbage”
“cheaper price”
“Breakable”
“They are super flimsy”
“it took a chip of paint off my wall when removing”
“having to pick similiar colors sucks”