decoupage napkins
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 6% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Market size
Good$472K$472K/yr · 2.3M searches
Review moat
Good1,442.32avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.03–$23.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.96avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
43 rising
Sellers
79
Top-5 brand share
53%
Open market
43%
- NatNarr20%
- Crtiin13%
- LSYAHCYY8%
- Mod Podge7%
- PRSTINCOL4%
- Glenmal4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 79 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NatNarr 30 Pack Decoupage Napkins 30 Styles Assorted Floral Napkins Decorative Decoupage Toile Napkin Floral Cocktail Napkin for DIY Crafting Spring Party 13 * 13 Inch
NatNarr$7.834.6★315 rev
NatNarr 30 Pack Decoupage Napkins 30 Styles Floral Paper Napkins Chinoiserie Decorative Decoupage Napkin Printed Cocktail Paper for DIY Crafting Spring Party 13 * 13 Inch
NatNarr$7.834.6★315 rev
LSYAHCYY 20 Pack Assorted Floral Napkins Decoupage Decorative Decoupage Napkins Cocktail Decorative Paper for Birthday Party Beautiful Gorgeous 20 styles of decorative paper (Style 1)
LSYAHCYY$5.424.6★264 rev
PRSTINCOL Scrapbook Paper 24 Sheets 6x4.3 Inch Floral scrapbook supplies Single-Sided Vivid Origami Decoupage Paper for Diy Crafts Card Making Art Journaling
PRSTINCOL$6.494.2★379 rev
LSYAHCYY Decoupage Napkins Assorted Floral 27 Pack 9 Styles for DIY Crafting Birthday Party Decorative Decoupage Napkins Cocktail Paper Each Unfolded 13 Inch (Blue Floral)
LSYAHCYY$7.854.6★208 rev
Newest
by launch date
120pcs Coastal Napkins for Decoupage 12 Designs 5 x 5 3-Ply Cocktail Napkins for DIY Crafts Summer Beach and Nautical Ocean Party Decor
SGWQBDN$22.9810 rev
Tenceur 48 Pack 12 Styles Vintage Botanical Decoupage Napkins Mushroom Fall Floral Woodland Forest Printed Tissue Paper Cocktail Napkin for Craft Furniture DIY Art Project Collage Home Decor 13 inch
Tenceur$13.7040 rev
Glenmal 120 Pack Vintage Floral Decoupage Paper Napkins 12 Styles Assorted Decorative Cocktail Napkins for DIY Crafting Holiday Birthday Party Wedding Baby Shower Each Unfolded 13 Inch
Glenmal$21.2670 rev
Glenmal William Morris Decoupage Paper Napkins 12 Styles Assorted William Morris Decorative Cocktail Napkins for DIY Crafting Holiday Birthday Party Wedding Baby Shower Each Unfolded 13 Inch
Glenmal$22.5570 rev
10 Pcs Rice Paper for Decoupage Large Vintage Floral Decoupage Paper for Furniture Tissue for Decoupage DIY Crafts Oil Painting Garden Design (A(10Pcs))
KHRYPTXH$7.199 rev
Trending
90-day click momentum120pcs Coastal Napkins for Decoupage 12 Designs 5 x 5 3-Ply Cocktail Napkins for DIY Crafts Summer Beach and Nautical Ocean Party Decor
SGWQBDN$22.985.0★
Glenmal 120 Pack Vintage Floral Decoupage Paper Napkins 12 Styles Assorted Decorative Cocktail Napkins for DIY Crafting Holiday Birthday Party Wedding Baby Shower Each Unfolded 13 Inch
Glenmal$21.264.4★
Tenceur 48 Pack 12 Styles Vintage Botanical Decoupage Napkins Mushroom Fall Floral Woodland Forest Printed Tissue Paper Cocktail Napkin for Craft Furniture DIY Art Project Collage Home Decor 13 inch
Tenceur$13.704.6★
Glenmal 120 Pack Tropical Style Decoupage Paper Napkins 12 Assorted Summer Decorative Cocktail Napkins for DIY Crafting Holiday Birthday Party Wedding Baby Shower Each Unfolded 13 Inch
Glenmal$22.314.4★
Glenmal William Morris Decoupage Paper Napkins 12 Styles Assorted William Morris Decorative Cocktail Napkins for DIY Crafting Holiday Birthday Party Wedding Baby Shower Each Unfolded 13 Inch
Glenmal$22.554.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 5.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“They are also very affordable for the quality”
“Beautiful colors”
“Great design”
“Excellent price”
“As described”
“Easy to apply”
“It goes on smoothly without being too thick”
“The paper is beautiful”
“There are several different styles”
“The perfect size”
What buyers complain about
“Too small”
“Color bleeds”
“Thick paper”
“they are of a dull and muted quality”
“Seems expensive”
“Yellows and not great as glue either”
“Not as advertised”
“thinner than lightweight printer paper”
“Total failure”
“The chemical smell is horrible”