cutting machine
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size
Great$978K$978K/yr · 413K searches
Review moat
Good1,073.15avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$257.02avg listing price — sweet spot $15–$100
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Price range
Bad$10.02–$527.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
28
Top-5 brand share
99%
Open market
0%
- Silhouette America86%
- Cricut5%
- Cameo4%
- SOULMEET2%
- Brillo1%
- Zoom Precision1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Silhouette America Cameo 5 Alpha () - Smart Cutting Machine for Print & Cut - Quiet Operation with AutoBlade Studio Software Cutting Mat- Vinyl Paper & Fabric Compatible - Matte Pink
Silhouette America$275.104.4★555 rev
Silhouette America Cameo 5 Alpha () - Smart Cutting Machine for Print & Cut - Quiet Operation with AutoBlade Studio Software Cutting Mat Vinyl Paper & Fabric Compatible - Bianco Carrara
Silhouette America$284.864.4★276 rev
Silhouette America Cameo 5 Alpha () - Smart Cutting Machine Bianco Carrara (Starter Bundle) - Includes Studio Software 24 Oracal Vinyl Rolls Tool Kit & 25 Free Designs for DIY - ES Mat Compatible
Silhouette America$346.774.4★276 rev
Silhouette America Cameo 5 Alpha () - Smart Cutting Machine for Print & Cut - Quiet Operation with AutoBlade Studio Software Cutting Mat- Matte Black (Deluxe Bundle)
Silhouette America$367.394.3★605 rev
Silhouette America Cameo-4-White Color Laser Printer 25.2 x 10.9 oz 9.2 White Edition (Renewed)
Silhouette America$164.424.4★275 rev
Newest
by launch date
Silhouette Cameo 5 Alpha Plus - 15 Craft & Vinyl Cutter Machine with Automatic Blade Fast Sketch Mode & 4-Point Registration - Includes Studio Software & 100 Designs 1-Month Subscription - Black
Silhouette America$393.62935 rev
Silhouette America Cameo 5 Alpha () Smart Cutting Machine Bianco Carrara (Deluxe Bundle) - Includes Studio Software 36 Vinyl Rolls PixScan Mat Tool Kit & 25 Free Designs for DIY
Silhouette America$372.11276 rev
Silhouette America Cameo 5 Alpha () - Smart Cutting Machine Classic White (Starter Bundle) - Includes Designer Edition Software 24 Oracal Vinyl Sheets Tool Kit & 25 Free Designs for DIY
Silhouette America$328.051 rev
Silhouette America Cameo 5 Alpha () - Smart Cutting Machine for Print & Cut - Quiet Operation with AutoBlade Studio Software Cutting Mat- Vinyl Paper & Fabric Compatible - Matte Pink
Silhouette America$275.10555 rev
Silhouette America Cameo 5 Alpha () - Smart Cutting Machine for Print & Cut - Quiet Operation with AutoBlade Studio Software Cutting Mat Vinyl Paper & Fabric Compatible - Bianco Carrara
Silhouette America$284.86276 rev
Trending
90-day click momentumSilhouette America Cameo-4-White Color Laser Printer 25.2 x 10.9 oz 9.2 White Edition (Renewed)
Silhouette America$164.424.4★
SOULMEET Cameo Sunflower Heart Locket Necklace That Holds 2 Picture Sterling Silver Heart Shaped Picture Locket Necklace to Keep Someone Near to You
SOULMEET$53.024.6★
Silhouette America Cameo 5 Alpha () - Smart Cutting Machine Bianco Carrara (Starter Bundle) - Includes Studio Software 24 Oracal Vinyl Rolls Tool Kit & 25 Free Designs for DIY - ES Mat Compatible
Silhouette America$346.774.4★
Silhouette America Portrait 4 Vinyl Cutting Machine Starter Bundle - 9 Precision Cutter with Designer Edition Software 24 Sheets Oracle Vinyl Tool Kit & 25 Free Designs - Electric Tool Compatible
Silhouette America$216.404.4★
Silhouette America Cameo 5 Alpha () - Smart Cutting Machine Classic White (Starter Bundle) - Includes Designer Edition Software 24 Oracal Vinyl Sheets Tool Kit & 25 Free Designs for DIY
Silhouette America$341.024.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Efficient cleans well”
“it seems pretty easy to learn”
“Seems as advertised”
“Worth every penny”
“they still look brand new”
“Hours of fun”
“Does super job”
“Easy to set up”
“Love the quietness”
What buyers complain about
“their software for this machine sucks”
“I wish the instructions were more clear”
“it never connect”
“Doesn't work”
“Unfortunately my cricut came used”
“Piece of junk shouldve stick with cricut”
“Comet and/or SOS are much cheaper”
“it just feels like such an unnecessary inconvenience”
“The accessories were missing”
“i recieved it broken”