custom paint by numbers from photo
Skip itSoft demand (-22.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Incredible$25.82avg listing price — sweet spot $15–$100
Price range
Great$9.64–$47.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good875.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$110K$110K/yr · 217K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
15
Top-5 brand share
72%
Open market
18%
- UM UPMALL23%
- Bemaystar18%
- Caydo11%
- Kidstique11%
- TEXTURE OF DREAMS11%
- Paintable Pictures10%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UM UPMALL Custom Paint by Numbers Kit for Adults Personalized Paint by Numbers for Beginner Make Your Own Picture Customized Painting by Numbers for Friends Pets Family Home Decor
UM UPMALL$15.984.5★1,149 rev
Bemaystar Custom Paint by Numbers kit for Adults - Personalized Paint by Number DIY Canvas Oil Painting Customized Painting for Beginners Home Decor Handmade Gift (Optional Framed) - 8x12in/20x30cm
Bemaystar$16.594.6★1,199 rev
Kidstique Customize Your Personalized DIY Paint-by-Numbers kit Using a Photo of Your Choice. Great Gift idea for Valentines Day Mothers Day or Fathers Day 12x16
Kidstique$27.044.2★263 rev
Texture of Dreams Personalized Paint by Numbers Kit for Adults Acrylic Painting Oil Painting on Framed & Stretched Canvas Customized DIY Paint by Numbers Set Painting for Beginners (12 x 16)
TEXTURE OF DREAMS$47.484.5★4,661 rev
Paintable Pictures | Paint Your Photo by Number: Portraits Edition | Customizable Kit | Printable Canvas | Custom Paint by Number Technology
Paintable Pictures$39.334.3★119 rev
Newest
by launch date
Rainsar Personalized Paint by Number Kit for Adults Custom Paint by Numbers from Photo Painting by Numbers for Gift & Home Decor Customized with Own Private Picture 8x12inch/20x30cm
Rainsar$12.37494 rev
Bemaystar Custom Paint by Numbers kit for Adults - Personalized Paint by Number DIY Canvas Oil Painting Customized Painting for Beginners Home Decor Handmade Gift (Optional Framed) - 8x12in/20x30cm
Bemaystar$16.591,199 rev
UM UPMALL Custom Paint by Numbers Kit for Adults Personalized Paint by Numbers for Beginner Make Your Own Picture Customized Painting by Numbers for Friends Pets Family Home Decor
UM UPMALL$15.981,149 rev
Caydo 4 Pack Custom Paint by Numbers from Photo Custom Paint by Numbers Kit for Adults via App A4 Canvases 10 Brushes & 60 Colors Relaxing Crafts Gift to Create Home Wall Art
Caydo$22.895 rev
Custom Paint by Numbers Kit for Adults - Personalized Paint by Number from Photo DIY Oil Painting Canvas for Beginner Customized Painting by Number Gift for Couple Family Friends Pets Home Decor
Bemaystar$17.011,420 rev
Trending
90-day click momentumCaydo 4 Pack Custom Paint by Numbers from Photo Custom Paint by Numbers Kit for Adults via App A4 Canvases 10 Brushes & 60 Colors Relaxing Crafts Gift to Create Home Wall Art
Caydo$22.894.8★
Bemaystar Custom Paint by Numbers kit for Adults - Personalized Paint by Number DIY Canvas Oil Painting Customized Painting for Beginners Home Decor Handmade Gift (Optional Framed) - 8x12in/20x30cm
Bemaystar$16.594.6★
Rainsar Personalized Paint by Number Kit for Adults Custom Paint by Numbers from Photo Painting by Numbers for Gift & Home Decor Customized with Own Private Picture 8x12inch/20x30cm
Rainsar$12.374.7★
Custom Paint by Numbers Kit for Adults - Personalized Paint by Number from Photo DIY Oil Painting Canvas for Beginner Customized Painting by Number Gift for Couple Family Friends Pets Home Decor
Bemaystar$17.014.6★
UM UPMALL Custom Paint by Numbers Kit for Adults Personalized Paint by Numbers for Beginner Make Your Own Picture Customized Painting by Numbers for Friends Pets Family Home Decor
UM UPMALL$15.984.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The canvases are very well made”
“So much fun”
“Fun to Paint”
“Worth the money”
“Unique gift”
“The colors are vibrant”
“They make it so easy to use”
“Overall, the picture is good,”
“Overall it worked better than expected”
“These are well designed”
What buyers complain about
“Colors are way too dark”
“The paint colors received were way off”
“Not good quality control”
“Wrong Photo Used”
“Distorted colors”
“slightly larger than the canvas”
“im having difficulty with it”
“they are expensive to commission”
“I just can't it's just to horrible to gift”
“some of the paints were dried out”