cross stitch supplies
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 6% kills the launch gate
Price range
Great$3.51–$59.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.05avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$242K$242K/yr · 706K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,784.55avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
59 falling
Sellers
86
Top-5 brand share
30%
Open market
66%
- Caydo9%
- Dritz8%
- BYMORE5%
- MUZHI5%
- XLSFPY5%
- Mudder4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 65 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dritz Magnet Board & Ruler 8 x 10 - Pattern Holder for Cross Stitch Needlework Knitting & Crochet - Includes 2-in-1 Magnetic Ruler & 3 Magnetic Place Markers
Dritz$9.094.7★85 rev
Caydo 6 Pieces Embroidery Hoops 3 Inch to 10 Inch Cross Stitch Hoop Small Embroidery Hoop with 16 Pieces Needles for Embroidery Punch Needle Craft Sewing and Ornaments
Caydo$5.724.6★1,013 rev
BYMORE 262 Pack Embroidery Thread Floss Kit Including 200 Colors 8 M/Pcs Cross Stitch Sewing Thread with Floss Bins and 62 Pcs Cross Stitch Tool 4-Tier Transparent Storage Box
BYMORE$27.924.6★2,683 rev
MUZHI Embroidery Floss Bobbins 128 Pcs Embroidery Floss Organizer Plastic Embroidery Thread Cards for Cross Stitch Thread Holder Sewing Storage(White)
MUZHI$5.454.7★3,645 rev
Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn Craft Floss
XLSFPY$6.074.7★6,811 rev
Newest
by launch date
6 Sets Stretcher Bars for Needlework with 100 Tacks 1 Hammer
emciba$18.496 rev
Wooden Cross Stitch Frame & Embroidery Stand with Adjustable Multi-Function Clip Lap or Table Holder for Needlepoint Quilting Craft Supplies
ANQILEE$20.295 rev
WUSUTE Book Lovers Needle Minder for Cross Stitch Bookshelf Needle Minder Magnet for Organizing Embroidery Sewing Needle Holder Needlework Accessories
WUSUTE$9.6614 rev
Airo Adjustable Embroidery Table Stand with 2 Size Rods (11.8 & 15.3) Cross Stitch Holder for Hand Work & Lap Stitching with Both Hands Free
Airo$29.8328 rev
Dritz Magnet Board & Ruler 8 x 10 - Pattern Holder for Cross Stitch Needlework Knitting & Crochet - Includes 2-in-1 Magnetic Ruler & 3 Magnetic Place Markers
Dritz$9.0985 rev
Trending
90-day click momentumAiro Adjustable Embroidery Table Stand with 2 Size Rods (11.8 & 15.3) Cross Stitch Holder for Hand Work & Lap Stitching with Both Hands Free
Airo$29.834.6★
6 Sets Stretcher Bars for Needlework with 100 Tacks 1 Hammer
emciba$18.494.3★
Wooden Cross Stitch Frame & Embroidery Stand with Adjustable Multi-Function Clip Lap or Table Holder for Needlepoint Quilting Craft Supplies
ANQILEE$20.294.5★
LOVIMAG Embroidery Thread Floss 180p Colors Quilting Thread Skeins Friendship Bracelet String Making Bracelets Cross Stitch Kit Supplies Thin Yarn Sewing Patterns Strings Polyester Crochet Braces Wrap
LOVIMAG$9.324.7★
WUSUTE Book Lovers Needle Minder for Cross Stitch Bookshelf Needle Minder Magnet for Organizing Embroidery Sewing Needle Holder Needlework Accessories
WUSUTE$9.664.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.3% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect tool”
“Great light”
“Makes life easier”
“Money well spent”
“Better than I expected”
“Colors are pretty”
“Perfect for cross stitching”
“Good fit and adjustable”
“Sturdy pen, good material”
“Effective”
What buyers complain about
“This just was not the level of quality I had hoped for”
“big”
“Don't last”
“limited in functionality”
“Flimsy materials beware”
“Secondly the color was not what I thought it was going to be”
“Too flimsy”
“No manual book”
“hard to tighten”
“Magnets too weak”