cross stitch pattern holder
Worth a lookShows a thin review moat (233 avg reviews), but soft demand (-36.8% this quarter) keeps it on the watch list.
Review moat
Great233.09avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.57avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 6% kills the launch gate
Price range
Good$9.09–$29.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Bad$76K$76K/yr · 73K searches
Growth
Bad-36.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
18
Top-5 brand share
79%
Open market
18%
- Dritz31%
- Flutesan22%
- Cowenhey12%
- BABYSHEEP7%
- Prym6%
- OSPNIEEK4%
- Open — no brand owns it (6 brands, 18%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dritz Magnet Board & Ruler 8 x 10 - Pattern Holder for Cross Stitch Needlework Knitting & Crochet - Includes 2-in-1 Magnetic Ruler & 3 Magnetic Place Markers
Dritz$9.094.7★85 rev
BABYSHEEP Knitting Pattern Holder with 8 Replacement Magnets Knitting Chart Keeper Magnetic Board Cross Stitch Supplies for Crochet 12.3 * 8.9inches (Purple)
BABYSHEEP$23.154.8★49 rev
Flutesan Knitting Pattern Holder with 4 Replacement Magnets Knitting Chart Keeper Black Magnetic Cross Stitch Supplies and Accessories Cross Stitch Pattern Holder for Crochet 13.78 x 8.27 Inch
Flutesan$22.824.5★114 rev
Prym Magnet Board
Prym$19.154.6★649 rev
Flutesan 1 Pcs Knitting Pattern Holder Fold up Cross Stitch Knitting Chart Keeper with Replacement Magnets Magnetic Cross Stitch Accessories (Folded Size 6.1 x 9 Inch Black)
Flutesan$19.244.2★201 rev
Newest
by launch date
Yoseng Magnetic Cross Stitch Pattern Holder with Magnets & Magnifying Ruler
Yoseng$25.4132 rev
Cross Stitch Supplies Cross Stitch Pattern Holder and Knitting Pattern Holder Magnet Board with 4 Magnets Holders for Knitting Multi-Function
Cxomnndiw$19.318 rev
Dritz Magnet Board & Ruler 8 x 10 - Pattern Holder for Cross Stitch Needlework Knitting & Crochet - Includes 2-in-1 Magnetic Ruler & 3 Magnetic Place Markers
Dritz$9.0985 rev
BABYSHEEP Knitting Pattern Holder with 8 Replacement Magnets Knitting Chart Keeper Magnetic Board Cross Stitch Supplies for Crochet 12.3 * 8.9inches (Purple)
BABYSHEEP$23.1549 rev
Flutesan 1 Pcs Knitting Pattern Holder Fold up Cross Stitch Knitting Chart Keeper with Replacement Magnets Magnetic Cross Stitch Accessories (Folded Size 6.1 x 9 Inch Sage Green)
Flutesan$20.12201 rev
Trending
90-day click momentumYoseng Magnetic Cross Stitch Pattern Holder with Magnets & Magnifying Ruler
Yoseng$25.413.9★
Cross Stitch Supplies Cross Stitch Pattern Holder and Knitting Pattern Holder Magnet Board with 4 Magnets Holders for Knitting Multi-Function
Cxomnndiw$19.314.8★
Dritz Magnet Board & Ruler 8 x 10 - Pattern Holder for Cross Stitch Needlework Knitting & Crochet - Includes 2-in-1 Magnetic Ruler & 3 Magnetic Place Markers
Dritz$9.094.7★
BABYSHEEP Knitting Pattern Holder with 8 Replacement Magnets Knitting Chart Keeper Magnetic Board Cross Stitch Supplies for Crochet 12.3 * 8.9inches (Purple)
BABYSHEEP$23.154.8★
Cowenhey Pattern Holder Knitting Chart Holder Accessories Knitting Pattern Holder Foldable Knitting Chart Keeper with Ruler for for Fixed Crochet Pattern on Knitting Pattern Holder (Grey)
Cowenhey$17.134.2★
Demand
Weekly Amazon search volume, last 23 weeks — -36.8% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“strong magnets”
“Easy to use”
“Very well made”
“Great stand”
“Just the right size”
“Love it and it helped me to cross stitch”
“product is as advertised”
“Great value”
“Good design”
“Document Holder”
What buyers complain about
“Magnets aren't very powerful”
“It's pretty huge”
“Weak Magnets”
“there are some performance issues”
“Misleading ad, it is only a LITTLE BIT of metal, the rest is plastic”
“do NOT stay in place”
“The magnets are too thick for this kind of product”
“Arrived with blue piece clip for middle part broken”
“its too heavy”
“it is extremely difficult to adjust”