cross stitch fabric
Skip itSoft demand (-12.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 6% kills the launch gate
Review moat
Good904.58avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay$5.17–$24.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$235K$235K/yr · 548K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.06avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
28
Top-5 brand share
76%
Open market
18%
- MYFAMIREA37%
- Similane12%
- Caydo12%
- Donmon8%
- Nitelemn7%
- Design Works Crafts6%
- Open — no brand owns it (10 brands, 18%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cross Stitch Aida Fabric 14 Count 59 by 39 Inch Large Size Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration
MYFAMIREA$14.114.7★1,098 rev
6 PCS Cross Stitch Aida Fabric 14 Count 18 by 12 Inch Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration White
MYFAMIREA$7.704.7★1,098 rev
Similane 6 Pieces Aida Cloth 14 Count Cross Stitch Fabric White 12 by 18-Inch
Similane$7.744.5★4,831 rev
10 PCS White Aida Cloth 14 Count Cross Stitch Fabric (5.95.9 Inch)
Nitelemn$5.174.6★122 rev
Aida Cloth 14 Count Cross Stitch Fabric 1928inch (14CT Off White)
Donmon$13.334.6★1,147 rev
Newest
by launch date
Caydo 6 PCS Aida Cloth 14 Count with Washable Grid Lines for Home DIY Embroidery Decoration Classic White Cross Stitch Fabric for Cross Stitch and Needlework (12 by 18 Inch)
Caydo$9.1911 rev
Cross Stitch Fabric 14 Count Aida Cloth 28 x 19 Inch Large Size Classic Reserve Cross Stitch Supplies Embroidery Fabric for Home DIY Craft Decoration Handmade Light Beige
MYFAMIREA$10.481,098 rev
6 Pcs Cross Stitch Fabric 14 Count White Embroidery Fabric Cloth Cross Stitch Cloth Supplies for DIY Handicrafts Needlework Embroidery Decoration Crafts (12 by 18-Inch)
ZXIIXZ$6.6137 rev
6 PCS Cross Stitch Aida Fabric 14 Count 18 by 12 Inch Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration White
MYFAMIREA$7.701,098 rev
10 PCS White Aida Cloth 14 Count Cross Stitch Fabric (5.95.9 Inch)
Nitelemn$5.17122 rev
Trending
90-day click momentumCross Stitch Fabric 14 Count Aida Cloth 28 x 19 Inch Large Size Classic Reserve Cross Stitch Supplies Embroidery Fabric for Home DIY Craft Decoration Handmade Light Beige
MYFAMIREA$10.484.7★
Caydo 6 PCS Aida Cloth 14 Count with Washable Grid Lines for Home DIY Embroidery Decoration Classic White Cross Stitch Fabric for Cross Stitch and Needlework (12 by 18 Inch)
Caydo$9.193.8★
PEASUG 100% Cotton Muslin Fabric 63 Inch X 2 Yards Unbleached Muslin Fabric by The Yard Medium Weight Draping Fabrics Suitable for Sewing Embroidery Garments Crafts Material-Natural
PEASUG$10.454.5★
14 Count Aida Fabric Pre-Cut for Counted Cross Stitch - White
Design Works Crafts$6.454.8★
Aida Cloth 14 Count Cross Stitch Fabric 1928inch (14CT White)
Donmon$9.834.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Well made 14 ct”
“Great for cross stitch”
“Good fabric”
“Good material”
“As advertised”
“Good value for the money”
“Perfect size”
“Beautiful colors”
“So convenient”
“Love the colors and the softness”
What buyers complain about
“Very disappointed and surprised this made it past DMC's quality control inspection”
“it still wasn't soft”
“Grid line issues, stitchers beware”
“or realized the size was wrong”
“Extremely thin fabric”
“however it definitely is not cotton”
“Not a good value”
“A bit softer after washing”
“It feels thicker”
“It is whiter than the hat”