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cross charms

Worth a look54/100

cross charms shows demand growing +324.5%, but a small market ($135K/yr) keeps it on the watch list.

Market/yr

$135K

Growth (1y)

+324.5%

Products

50

Brands

38

was 43 a year ago

Sellers

47

Price range

$5.47–$49.72

Returns

2.3%

Rating

4.6★

54/100

Worth a look

Scored 54/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
7
×0.30
Growth
87
×0.30
Competition
73
×0.20
Quality gap
29
×0.10
Returns
82
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +324.5% year over year.
15K7KSpike '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.4×

Competition

14%PAVOI
  • PAVOI14%
  • Poxtex13%
  • Nuenen12%
  • YETOOME8%
  • WOCRAFT8%
  • stino5%
  • Other (32 brands)41%

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen. 38 brands and 47 sellers compete here.

Brands

38 falling

was 43 a year ago

Sellers

47

Top 5 brand share

54%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 50 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good quality”

Value For Money10%

“GREAT FOR THE PRICE”

Color9%

“The colors are beautiful”

Size-Overall8%

“Fits great”

Advertised Vs Actual Product7%

“As advertised”

Gifting Purpose6%

“Beautiful Gift”

Chain/Key Quality6%

“Sturdy chain”

Durability5%

“Seems very durable”

Brightness/Shine/Glow3%

“Very pretty and sparkly”

Design-Overall2%

“Cute designs”

What buyers complain about

Size-Overall23%

“from the photos I was expecting something bigger”

Durability11%

“falls apart”

Quality-Overall10%

“Look cheap- not the best quality”

Chain/Key Quality10%

“cheap chain”

Color9%

“The color was off a bit”

Precious Gemstone4%

“a diamond already fell out”

Metal Authenticity4%

“Not silver”

Advertised Vs Actual Product4%

“Misleading pictures”

Value For Money2%

“Not worth the money”

Defective Material/Parts2%

“The screw parts fall out”

Top return reasons

  • Size-Overall44%
  • Chain/Key Quality11%
  • Advertised Vs Actual Product8%
  • Quality-Overall7%
  • Color5%
  • Metal Authenticity4%
  • Defective Material/Parts3%
  • Durability2%
  • Value For Money2%
  • Fastener Quality2%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.