Skip to content

crochet thread

Worth a look56/100

crochet thread shows low returns (1.1%), but a small market ($438K/yr) keeps it on the watch list.

Market/yr

$438K

Growth (1y)

+226.7%

Products

37

Brands

11

was 20 a year ago

Sellers

51

Price range

$2.97–$26.37

Returns

1.1%

Rating

4.7★

56/100

Worth a look

Scored 56/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
22
×0.30
Growth
80
×0.30
Competition
70
×0.20
Quality gap
25
×0.10
Returns
91
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +226.7% year over year.
23K12KPrime Day '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.2×

Competition

71%Red Heart
  • Red Heart71%
  • colored bird7%
  • Aunt Lydia's6%
  • Coats Crochet5%
  • KECHE3%
  • Caron2%
  • Other (5 brands)6%

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them. 11 brands and 51 sellers compete here.

Brands

11 falling

was 20 a year ago

Sellers

51

Top 5 brand share

92%

#ProductBrandPriceRatingReviewsClick shareTrend
1Red Heart$3.964.7★41,28119%rising
3Red Heart$5.534.7★1,7396%rising
6Red Heart$4.304.7★5705%rising
9Red Heart$3.004.7★2,3423%falling
13Red Heart$19.194.7★1,0482%rising
15Red Heart$2.974.7★2,3422%falling

Product shelf

All 37 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color20%

“The colors are beautiful”

Value For Money15%

“Reasonable”

Quality-Overall15%

“has been very consistent in quality”

Soft Feel10%

“Smooth and easy”

Ease Of Use5%

“Easy to use”

Advertised Vs Actual Product4%

“As advertised”

Upholstery/Fabric Quality4%

“Good cotton”

Size-Overall4%

“Just the right size”

Stitch/Finish/Polish4%

“It looks great in the finished project”

Material Quality3%

“Good sheen to the cotton”

What buyers complain about

Thickness14%

“But one color was way thicker”

Size-Overall13%

“I couldn't find a size in the description”

Color10%

“color is awful”

Quality-Overall9%

“Horrible skein”

Value For Money8%

“expensive”

Durability7%

“not as durable”

Ease Of Use5%

“It was impossible to use”

Material Quality3%

“The thread feels like cotton”

Advertised Vs Actual Product3%

“Total false advertsing”

Hard Feel2%

“It's NOT soft because it is THREAD, NOT YARN”

Top return reasons

  • Size-Overall21%
  • Thin16%
  • Color13%
  • Advertised Vs Actual Product10%
  • Material Quality9%
  • Thickness6%
  • Value For Money5%
  • Quality-Overall3%
  • Display Colors3%
  • Functionality-Overall2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.