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crochet supplies

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A small market ($44K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 17Conversion 15Competition 18Returns 95Price range 68Avg price 69Brand share 44Review moat 23Quality gap 45

Returns

Great1.0%

return rate — above 6% kills the launch gate

Avg price

Good$14.29

avg listing price — sweet spot $15–$100

Price range

Good$3.71–$39.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Review moat

Bad7,658.58

avg incumbent reviews — the moat a new listing must climb

Competition

Bad79%

top-5 click share — a locked-up shelf

Growth

Bad-15.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$44K

$44K/yr · 251K searches

Competition

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

21

Top-5 brand share

79%

Open market

17%

  • XKDOUS44%
  • Ubuymart14%
  • MECHEER9%
  • Flickzo6%
  • Copper Compression5%
  • Abeillo4%
  • Open — no brand owns it (6 brands, 17%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$7K30%$13K45%$20K60%$26K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -15.8% search growth over the last 90 days.
12K8KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Love that it had so many decent quality tools in a variety of sizes to work with”

Value For Money13%

“Very affordable”

Size-Overall10%

“the fit is accurate”

Advertised Vs Actual Product9%

“As advertised”

Ease Of Use7%

“Easy to hold and use”

Comfort-Overall5%

“Comfortable to use”

Grip4%

“Very comfortable grip”

Strength3%

“Hooks are super sturdy”

Stitch/Finish/Polish3%

“stitch markers are fine as well”

Color3%

“Great colors”

What buyers complain about

Size-Overall19%

“Doens't fit”

Quality-Overall10%

“Poor Quality”

Material Quality7%

“slippery material so it takes too much time to make something”

Durability6%

“falls apart before use”

Compression3%

“Not enough compression”

Pain Relief-Overall3%

“it actually hurt”

Ease Of Use3%

“very difficult to take off, LOL”

Value For Money3%

“Not anywhere worth the cost”

Functionality-Overall2%

“They don't work very good”

Instructions/User Manual/Troubleshooting2%

“Directions are awful”

Top return reasons

Size-Overall49%
Advertised Vs Actual Product8%
Material Quality6%
Quality-Overall6%
Value For Money5%
Functionality-Overall4%
Compression3%
Thin3%
Defective Material/Parts2%
Stitch/Finish/Polish2%