Skip to content
51

crochet dog

Worth a look

Shows no brand lock-in (top 5 brands take 44% of clicks), but a small market ($25K/yr) keeps it on the watch list.

Market size 6Growth 16Conversion 35Competition 77Returns 87Price range 54Avg price 55Brand share 91Review moat 87Quality gap 55

Brand share

Great44%

top-5 brand share — no brand owns this niche

Review moat

Great269.48

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.4%

return rate — above 6% kills the launch gate

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$12.65

avg listing price — sweet spot $15–$100

Price range

Good$4.87–$26.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-17.3%

90-day search growth — must beat 0% to launch

Market size

Bad$25K

$25K/yr · 72K searches

Competition

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

67

Top-5 brand share

44%

Open market

51%

  • Wilbrea15%
  • MOREJMTT9%
  • Fortuning's JDS8%
  • Insaizom6%
  • SIOTMERA6%
  • HOMQYTE5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$2K12%$3K16%$4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 46 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 29 weeks — -17.3% search growth over the last 90 days.
5K4KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose29%

“Cute gift”

Quality-Overall20%

“Amazing quality”

Fun/Entertainment Experience7%

“Lots of Fun”

Instructions/User Manual/Troubleshooting6%

“Awesome instructions”

Size-Overall6%

“just the right size”

Value For Money6%

“Affordable”

Ease Of Use5%

“Easy to Use”

Advertised Vs Actual Product3%

“As advertised”

Soft Feel3%

“Soft material”

Design-Overall3%

“decent design”

What buyers complain about

Size-Overall32%

“Really small”

Instructions/User Manual/Troubleshooting19%

“This had pretty terrible instructions”

Quality-Overall8%

“cheap”

Value For Money5%

“that is my fault for being cheap”

Advertised Vs Actual Product4%

“However, as you can see in the photo, the item received had much less attention to detail than the advertised example”

Stitch/Finish/Polish3%

“tiny stitches that are not beginner friendly”

Hard Feel2%

“Not really soft”

Gifting Purpose2%

“paying for someone to finish what I was hoping would be a fun gift”

Smell2%

“Smells Like Strong Plastic”

Functionality-Overall2%

“none worked for me”

Top return reasons

Size-Overall37%
Advertised Vs Actual Product14%
Instructions/User Manual/Troubleshooting12%
Value For Money6%
Defective Material/Parts4%
Quality-Overall3%
Material Quality3%
Hard Feel3%
Gifting Purpose3%
Functionality-Overall2%