cricut vinyl sticker paper
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 6% kills the launch gate
Avg price
Good$14.03avg listing price — sweet spot $15–$100
Price range
Good$6.21–$33.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,470.87avg incumbent reviews — the moat a new listing must climb
Market size
Okay$129K$129K/yr · 95K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
11
Top-5 brand share
98%
Open market
0%
- Cricut84%
- JOYEZA4%
- RowinsyDD4%
- AgoDeo3%
- QYH3%
- SMALL SMILE2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cricut Waterproof Sticker Paper (20 White Sheets 8.5x11) Printable Stickers For Inkjet Printer - Works with Joy Xtra Explore & Maker Machines
Cricut$17.654.6★416 rev
Cricut Vinyl Sticker Paper (50 White Sheets 8.5x11) Printable Stickers for Inket Printer - Compatible with Cricut Maker Explore & Joy Xtra Machines
Cricut$33.204.3★205 rev
Cricut Vinyl Sticker Paper (25 White Sheets 8.5x11) Printable Stickers for Laser Printer - Compatible with Cricut Maker Explore & Joy Xtra Machines
Cricut$11.484.3★205 rev
Cricut Printable Waterproof Sticker Set- White
Cricut$10.144.6★600 rev
Cricut Waterproof Clear Sticker Paper (20 Transparent Sheets 8.5x11) Printable Stickers For Inkjet Printers - Works with Joy Xtra Explore & Maker Machines
Cricut$17.194.6★155 rev
Newest
by launch date
Cricut Waterproof Holographic Sticker Paper (10 White Sheets 8.5x11) Printable Stickers for Inket Printer - Compatible with Cricut Maker Explore & Joy Xtra Machines
Cricut$12.66133 rev
Cricut Vinyl Sticker Paper (25 White Sheets 8.5x11) Printable Stickers for Laser Printer - Compatible with Cricut Maker Explore & Joy Xtra Machines
Cricut$11.48205 rev
Cricut Waterproof Sticker Paper (20 White Sheets 8.5x11) Printable Stickers For Inkjet Printer - Works with Joy Xtra Explore & Maker Machines
Cricut$17.65416 rev
Cricut Waterproof Clear Sticker Paper (20 Transparent Sheets 8.5x11) Printable Stickers For Inkjet Printers - Works with Joy Xtra Explore & Maker Machines
Cricut$17.19155 rev
Cricut Clear Vinyl Sticker Paper (40 Transparent Sheets 8.5x11) Printable Stickers For Inket Printer - Compatible with Cricut Maker Explore & Joy Xtra Machines
Cricut$16.10205 rev
Trending
90-day click momentum
Cricut Vinyl Sticker Paper (12 Clear Sheets 8.5x11) Printable Stickers for Inket Printer - Compatible with Maker Explore & Joy Xtra Machines
Cricut$6.214.6★
Cricut Printable Waterproof Sticker Set 6 Clear Sheets (8.5 x 11) - Compatible with Inkjet Printers - for Joy Xtra Explore & Maker Machines
Cricut$7.124.7★
Cricut Waterproof Holographic Sticker Paper (10 White Sheets 8.5x11) Printable Stickers for Inket Printer - Compatible with Cricut Maker Explore & Joy Xtra Machines
Cricut$12.664.6★
20 PCS Sticker Paper for Inkjet Printer Printable Vinyl Sticker Paper Dries Quickly Vivid Colors 8.5x11 Tear Resistant Printable Vinyl Glossy White Inkjet & Laser Printer
RowinsyDD$6.794.4★
100 PCS Sticker Paper for Inkjet Printer Printable Vinyl Sticker Paper Dries Quickly Vivid Colors 8.5x11 Tear Resistant Printable Vinyl Glossy White Inkjet & Laser Printer
RowinsyDD$22.374.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.7% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great and reliable product”
“stick really well”
“this paper is amazing”
“Printing is beautiful”
“As advertised”
“Easy to use”
“The colors are vibrant”
“Great price”
“It is smudge resistant”
“Its actually waterproof”
What buyers complain about
“the paper will get mushy”
“Paper jam issues”
“Does not stick well”
“NOT WATERPROOF”
“Secondly, Cricut sticker paper is twice as thick as JOYEZA”
“There has been a significant decrease in quality since my last purchase”
“The print is very dull”
“Only wish it was cheaper”
“Totally unusable”
“could not get the right pressure for this paper”