cricut stencil vinyl
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.09avg listing price — sweet spot $15–$100
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,516.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$61K$61K/yr · 45K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Price range
Bad$6.60–$15.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
8
Top-5 brand share
100%
Open market
0%
- Cricut54%
- VViViD22%
- ZICOTO14%
- Frisco Craft7%
- ORACAL3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cricut Stencil Film Flexible (12 in x 12 ft)
Cricut$13.694.5★192 rev
Easy Cut Stencil Sheet Set of 24-12x12 Acetate Mylar for Cricut Vinyl Cutting Craft Material
ZICOTO$9.284.5★1,890 rev
VViViD Blue Stencil Vinyl Masking Film with Anti-Bleed Technology (12 x 10ft)
VViViD$8.974.3★8,830 rev
VViViD Blue Stencil Vinyl Masking Film with Anti-Bleed Technology (12in x 5ft)
VViViD$6.604.3★8,830 rev
Frisco Craft Stencil Vinyl Masking Film - Compatible Stencil Vinyl for Cricut Machine Silhouette Cameo - Blue Removable Sheet - Easy to use No Residue Multi-Purpose (12 x 30ft)
Frisco Craft$15.284.5★4,660 rev
Newest
by launch dateCricut Stencil Film Flexible (12 in x 12 ft)
Cricut$13.69192 rev
Cricut Joy Smart Stencil (10 ft)
Cricut$12.79352 rev
Easy Cut Stencil Sheet Set of 24-12x12 Acetate Mylar for Cricut Vinyl Cutting Craft Material
ZICOTO$9.281,890 rev
Frisco Craft Stencil Vinyl Masking Film - Compatible Stencil Vinyl for Cricut Machine Silhouette Cameo - Blue Removable Sheet - Easy to use No Residue Multi-Purpose (12 x 30ft)
Frisco Craft$15.284,660 rev
VViViD Blue Stencil Vinyl Masking Film with Anti-Bleed Technology (12 x 10ft)
VViViD$8.978,830 rev
Trending
90-day click momentumVViViD Blue Stencil Vinyl Masking Film with Anti-Bleed Technology (12in x 5ft)
VViViD$6.604.3★
Easy Cut Stencil Sheet Set of 24-12x12 Acetate Mylar for Cricut Vinyl Cutting Craft Material
ZICOTO$9.284.5★
Cricut Stencil Film Flexible (12 in x 12 ft)
Cricut$13.694.5★
VViViD Blue Stencil Vinyl Masking Film with Anti-Bleed Technology (12 x 10ft)
VViViD$8.974.3★
Cricut Joy Smart Stencil (10 ft)
Cricut$12.794.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.8% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality film Good price”
“Great Value”
“Easy to use”
“durable”
“Exactly what he wanted”
“Overall, its a great value and I would recommend it to anyone doing stencils or DIY craft work”
“it adheres to the wood nicely”
“Cuts well on Cricut machine”
“Great stencil material”
“Works great on the cricut air 2”
What buyers complain about
“Adhesive is too strong”
“it was way too thick or hard not sure”
“Too flimsy”
“sticky residue which can be hard to remove from painted surfaces without damaging the paint underneath”
“Difficult to use”
“Poor quality product”
“now it is ruined”
“not good on wood”
“Not tacky and once you try to flatten it pulls off the backing”
“It came used”