cricut starter kit
Skip itSoft demand (-26.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 6% kills the launch gate
Avg price
Great$67.35avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,510.59avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Price range
Bad$8.10–$394.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$53K$53K/yr · 28K searches
Growth
Bad-26.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
15
Top-5 brand share
90%
Open market
4%
- GO2CRAFT37%
- Cricut27%
- Convend10%
- LOPASA9%
- Sooez7%
- Cutaswish6%
- Open — no brand owns it (2 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GO2CRAFT All-in-One Accessories Bundle 90Pcs Ultimate Tools and Accessories with Vinyl Weeding Tools Transfer Tape Crafting Starter Kit
GO2CRAFT$35.224.6★681 rev
Cricut All-in-One Materials & Accessories Bundle - Includes Vinyl Iron-On HTV Sticker Paper Printable HTV Tools Mats Pens & More
Cricut$66.764.6★62 rev
Sooez Weeding Tools for Vinyl 6PCS Basic Tools Set Precision Craft Vinyl Tool Kit Scoring Stylus/Weeder/Scraper/Spatula/Tweezers/Scissors for Vinyl Paper & Iron-on Projects
Sooez$8.964.8★2,304 rev
The Ultimate Accessories and Supplies Bundle for Maker and All Explore Air - The Starter Kit with Deluxe gift packaging Weeding Tools Glitter Vinyl Permanent Vinyl Transfer Paper for Crafting Projects
Convend$42.584.6★96 rev
LOPASA Starter Kit Bundle Accessories Compatible with Cricut Machine
LOPASA$50.414.6★48 rev
Newest
by launch date
Cricut Explore 5 Essential Bundle + Digital Content Taupe - Precise Cutting Machine - Works with 100+ Materials - Sleek Simplified Design - Includes Supplies for 65 Projects + Bonus Digital Content
Cricut$229.24215 rev
Cricut All-in-One Materials & Accessories Bundle - Includes Vinyl Iron-On HTV Sticker Paper Printable HTV Tools Mats Pens & More
Cricut$66.7662 rev
LOPASA Starter Kit Bundle Accessories Compatible with Cricut Machine
LOPASA$50.4148 rev
Cutaswish The Essential Bundle for DIY Craft Projects All-in-One Vinyl Craft Accessories Kit for Cutting Machine HTV Adhesive Vinyl Cutting Mats Weeding Tools Printable Transfer Paper & Pens
Cutaswish$39.8251 rev
Convend All-in-One Starter Accessory Bundle for Maker and Explore Air Cutting Machine - Craft Kit with Weeding Tools HTV Vinyl Permanent Vinyl LED Light Pad Paper Cutter for Crafting Projects
Convend$58.6375 rev
Trending
90-day click momentumCricut Explore 5 Essential Bundle + Digital Content Taupe - Precise Cutting Machine - Works with 100+ Materials - Sleek Simplified Design - Includes Supplies for 65 Projects + Bonus Digital Content
Cricut$229.244.5★
Cricut Maker 4 Starter Kit for Beginners - Smart Cutting Machine with Vinyl & Iron-On (HTV) Tools & Materials for Stickers Shirts & DIY Crafts
Cricut$394.574.7★
Cricut All-in-One Materials & Accessories Bundle - Includes Vinyl Iron-On HTV Sticker Paper Printable HTV Tools Mats Pens & More
Cricut$66.764.6★
LOPASA Starter Kit Compatible with Cricut Joy Xtra Machine Extra Bundle for Beginners 8.5 x 12 Xtra Size Accessories and Supplies for Newbies All Essential Tools and Material(Complete Bundle)
LOPASA$52.564.5★
GO2CRAFT Accessories Bundle 70Pcs Ultimate Accessories and Supplies with Adhesive Vinyl Sheets Folded Card Stock Card Mat Weeding Tools Crafting Starter Kit
GO2CRAFT$21.864.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good for the money”
“The build quality is solid”
“EASY TO USE”
“As advertised”
“This bundle is full of durable items”
“Circut material”
“Christmas gift for family member”
“Sturdy”
“Love It – So Many Creative Possibilities”
“using the machine is a lot of fun”
What buyers complain about
“While the quality is not exactly the same as the official Cricut brand”
“The software that comes with it is absolutely horrendous for actual design”
“The scissors broke in one use”
“Constantly having malfunctions”
“The vinyl is not the best quality”
“Its ridiculous to learn this the hard way”
“But it's expensive to experiment”
“The size is kind of bulky”
“The instructions were very poor”
“wasnt finding it with Bluetooth”