cricut standard grip mat 12x12
Worth a lookShows low returns (1.3%), but soft demand (-22.6% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 6% kills the launch gate
Avg price
Great$18.58avg listing price — sweet spot $15–$100
Price range
Great$5.14–$66.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Market size
Great$853K$853K/yr · 1.7M searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad10,442.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
67
Top-5 brand share
69%
Open market
26%
- Cricut38%
- Sooez13%
- GO2CRAFT8%
- AOOIIN5%
- YRYM HT5%
- CAREGY5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sooez Weeding Tools for Vinyl 6PCS Basic Tools Set Precision Craft Vinyl Tool Kit Scoring Stylus/Weeder/Scraper/Spatula/Tweezers/Scissors for Vinyl Paper & Iron-on Projects
Sooez$8.964.8★2,304 rev
GO2CRAFT All-in-One Accessories Bundle 90Pcs Ultimate Tools and Accessories with Vinyl Weeding Tools Transfer Tape Crafting Starter Kit
GO2CRAFT$35.224.6★681 rev
Cricut Brayer Rubber Roller for Crafts Works with Fabric Vinyl Iron-On & Inking Blocks Extend Life of Cricut FabricGrip Mat Compatible with Cricut Maker
Cricut$11.314.9★9,359 rev
AOOIIN Extension Tray for Cricut Maker 4/Maker 3/Maker and Explore 5/4/3/2/Air Cutting Mat 12x12 Holder for Cricut Maker and Explore Air Series Tray Extender Compatible with Grip Mat
AOOIIN$8.464.7★2,431 rev
CAREGY Craft Vinyl Weeding Tools Set Precision Craft Tools Kit Weeding Kits for Cricut/Silhouette/Siser/Oracal 631/651/751 Vinyl
CAREGY$8.104.8★2,586 rev
Newest
by launch date
Cricut EasyPress Mini LT - Blush Pink - Mini Heat Press for Pressing Shoes Baby Clothes T-Shirts & More - Easy to Use with a Single Setting - Precision Tip - Compact & Portable Mini Iron
Cricut$32.60517 rev
Cricut All-in-One Materials & Accessories Bundle - Includes Vinyl Iron-On HTV Sticker Paper Printable HTV Tools Mats Pens & More
Cricut$66.7662 rev
Cutting Mat 12x12 inch Variety Adhesive Sticky Cricket Mats (LightGrip StandardGrip StrongGrip FabricGrip) Compatible with Cricut Maker 3/Maker/Explore 3/Air 2/Air/One(4 Pack)
PTYHOW$10.45225 rev
The Ultimate Accessories and Supplies Bundle for Maker and All Explore Air - The Starter Kit with Deluxe gift packaging Weeding Tools Glitter Vinyl Permanent Vinyl Transfer Paper for Crafting Projects
Convend$42.5896 rev
Cricut Waterproof Sticker Paper (20 White Sheets 8.5x11) Printable Stickers For Inkjet Printer - Works with Joy Xtra Explore & Maker Machines
Cricut$17.65416 rev
Trending
90-day click momentumCricut Waterproof Sticker Paper (20 White Sheets 8.5x11) Printable Stickers For Inkjet Printer - Works with Joy Xtra Explore & Maker Machines
Cricut$17.654.6★
Evteck Paper Cutter 12 Inch Paper Trimmer Slider Crafting Scrapbooking Supplies for A4 Vinyl Photo Cardstock with Security Blade and Foldable Ruler
Evteck$10.584.5★
Cutting Mat 12x12 inch Variety Adhesive Sticky Cricket Mats (LightGrip StandardGrip StrongGrip FabricGrip) Compatible with Cricut Maker 3/Maker/Explore 3/Air 2/Air/One(4 Pack)
PTYHOW$10.454.7★
Cricut TrueControl Weeding Kit Blue
Cricut$9.344.8★
The Ultimate Accessories and Supplies Bundle for Maker and All Explore Air - The Starter Kit with Deluxe gift packaging Weeding Tools Glitter Vinyl Permanent Vinyl Transfer Paper for Crafting Projects
Convend$42.584.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Very affordable”
“As advertised”
“Easy to use”
“Works great”
“Stick great”
“fits everything i need it to”
“Very durable, these will last”
“Beautiful colors”
“Very sturdy”
What buyers complain about
“Doesnt stick well”
“Cheap quality, looks good”
“Rips Easily”
“It's pretty thick”
“Not made with the greatest material”
“Its a small”
“Generally, their items are expensive”
“Very poor performance”
“I found a kind of difficult to use”
“Kind of flimsy”