cricut paper
Skip itSoft demand (-16.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 6% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,508.05avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.04–$23.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.58avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay$138K$138K/yr · 247K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
42
Top-5 brand share
81%
Open market
16%
- Cricut61%
- Simetufy6%
- Neenah6%
- Recollections5%
- TUXIYA4%
- Joyberg3%
- Open — no brand owns it (7 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cricut Value Cardstock Paper Rainbow Sampler - 125 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size
Cricut$13.234.8★966 rev
Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)
Cricut$17.045.0★14 rev
Cricut Value Cardstock Paper Neutrals Sampler - 80 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size
Cricut$11.314.8★966 rev
Simetufy Glitter Cardstock 40 Sheets in 20 Colors A4 Premium Cardstock for Cricut Crafts and DIY Projects Sparkly Paper for Card Making 250 GSM
Simetufy$11.934.8★1,743 rev
Astrodesigns/Creative Collection Starter Kit Cardstock 12 x 12 65 lb/176 gsm 18-Color Assortment 72 Sheets (46408-03)
Neenah$9.924.8★9,310 rev
Newest
by launch dateCricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)
Cricut$17.0414 rev
100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.68330 rev
50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.69330 rev
44 Sheets Glitter Cardstock Paper 22 Colors A5 Sparkle Glitter Paper 250GSM Heavy Craft Card Stock for Cricut Scrapbooking Card Making Party Decorations & Invitations Non-Shedding Scrapbook
TORC$7.4389 rev
Cricut Value Cardstock Paper Rainbow Sampler - 125 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size
Cricut$13.23966 rev
Trending
90-day click momentumCricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)
Cricut$17.045.0★
50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.694.6★
30 Pack Metallic Cardstock Paper Sheets 8 x 12 250gsm/92lb
Nitelemn$9.954.8★
Cricut Insert Cards R10 Create Depth-Filled Birthday Cards Thank You Cards Custom Greeting Cards at Home Compatible with Cricut Joy/Maker/Explore Machines Princess Sampler (42 ct)
Cricut$7.554.6★
Recollections Cardstock Paper Seaside Colors 8 1/2 x 11 (50)
Recollections$11.694.6★
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — -16.5% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and arrived quickly”
“Colors are very pretty”
“Great deal”
“Sturdy great paper”
“As advertised”
“good thick paper”
“works well”
“easy to use”
“good size”
“Good value, crisp printing”
What buyers complain about
“Not white”
“It's not as thick as I thought it would be”
“This vinyl is not good”
“It does not stick”
“Cheap”
“Very cheap paper”
“The pictures are deceiving”
“Small size”
“not all colors look like it”
“Difficult to weed”