cricut mats 12x24
Worth a lookShows a sweet-spot price point ($19.49 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Avg price
Great$19.49avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 6% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Price range
Good$8.35–$26.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$385K$385K/yr · 266K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Review moat
Bad11,133.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
15
Top-5 brand share
77%
Open market
17%
- Cricut37%
- HTVRONT19%
- WORKLION8%
- NICAPA7%
- ecraft6%
- XINART6%
- Open — no brand owns it (4 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cricut Cutting Mat Variety Pack (4 Count 12in x 24in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip
Cricut$25.294.8★10,565 rev
WORKLION Cutting Mat 12x24 Compatible With Explore One/Air/Air 2/Maker Adhesive Variety StickyStandard Light Strong) Anti-Slip Durable Mat Accessories
WORKLION$19.464.7★9,871 rev
HTVRONT Standard Grip Cutting Mat 3 Pack Cutting Mat 12x24 Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/Air 2/One Standard Adhesive Sticky Quilting Cutting Mats Replacement Accessories
HTVRONT$19.934.5★15,588 rev
Nicapa Standard Grip Cutting Mat for Cricut Maker 3/Maker/Explore 3/Air 2/Air/One (12x24 inch 3pack) Adhesive&Sticky Non-Slip Flexible Square Gridded Cut Mats Replacement Accessories Mats Vinyl Craft
NICAPA$20.654.7★20,757 rev
Ecraft 12x24 Cutting Mat 3-Pack (Standard Light Strong) Compatible with Cricut Maker 3/4/Maker Explore 3/4/Air 2/Air/One Variety Adhesive Sticky Cutting Mats Accessories
ecraft$19.394.7★6,206 rev
Newest
by launch date
HTVRONT Cutting Mat 6 Pcs Cutting Mat 12x12 & 12x24in(Standard Light StrongGrip) Compatible with Cricut Maker 3/4/Maker/Explore 3/4/5/Air 2/One Variety Adhesive Sticky Cutting Mats Accessories
HTVRONT$24.3315,588 rev
Cricut Cutting Mat Variety Pack (4 Count 12in x 24in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip
Cricut$25.2910,565 rev
6PCS Cutting Mats Compitable with Explore Air 2/Air/One/Maker 3/Maker 3PCS 12x24 Sticky Mats Long 3PCS 12x12 Cricket Mats & Blades Standard Grip Light Grip Strong Grip Variety Pack Mats Accessories
EVISWIY$26.696,376 rev
AOOIIN Extension Tray for Cricut Maker 4/Maker 3/Maker and Explore 5/4/3/2/Air Cutting Mat 12x12 Holder for Cricut Maker and Explore Air Series Tray Extender Compatible with Grip Mat
AOOIIN$8.462,431 rev
HTVRONT Cutting Mats Compatible with Cricut Joy 6 Pack
HTVRONT$8.35607 rev
Trending
90-day click momentumHTVRONT Cutting Mat 6 Pcs Cutting Mat 12x12 & 12x24in(Standard Light StrongGrip) Compatible with Cricut Maker 3/4/Maker/Explore 3/4/5/Air 2/One Variety Adhesive Sticky Cutting Mats Accessories
HTVRONT$24.334.5★
Cricut Fabric Grip Mat 12x24 1 Mat Pink (2003922)
Cricut$16.524.8★
Nicapa Standard Grip Cutting Mat for Cricut Maker 3/Maker/Explore 3/Air 2/Air/One (12x24 inch 3pack) Adhesive&Sticky Non-Slip Flexible Square Gridded Cut Mats Replacement Accessories Mats Vinyl Craft
NICAPA$20.654.7★
6PCS Cutting Mats Compitable with Explore Air 2/Air/One/Maker 3/Maker 3PCS 12x24 Sticky Mats Long 3PCS 12x12 Cricket Mats & Blades Standard Grip Light Grip Strong Grip Variety Pack Mats Accessories
EVISWIY$26.694.8★
AOOIIN Extension Tray for Cricut Maker 4/Maker 3/Maker and Explore 5/4/3/2/Air Cutting Mat 12x12 Holder for Cricut Maker and Explore Air Series Tray Extender Compatible with Grip Mat
AOOIIN$8.464.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“No Complaints”
“Good for the price”
“the grip is perfect”
“As described”
“They stick well”
“The size is convenient”
“Worked perfectly with my Cricut”
“The mats work well”
“It is easy to use”
“Very strong”
What buyers complain about
“Beware of adhesion”
“NOT Standard Grip”
“Its not worth more than a dollar”
“Kind of flimsy”
“Cheap quality, looks good”
“big loss on material”
“the chemical smell is downright nauseating”
“I could barely pry the cover sheet off”
“they don't last as long as they used to”
“Wont stay on”