cricut mats
Launch itA $1.3M/yr market growing +5.4% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 901K searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.63–$26.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.55avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Review moat
Bad9,426.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
18
Top-5 brand share
80%
Open market
15%
- Cricut44%
- HTVRONT11%
- Gwybkq11%
- WORKLION8%
- REALIKE7%
- NICAPA4%
- Open — no brand owns it (7 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cricut StandardGrip Machine Mats 12 x 12 Reusable Cutting Mats for Crafts with Protective Film Use with Cardstock Iron On Vinyl and More Compatible with Explore & Maker (3 Count) Green
Cricut$12.314.8★41,073 rev
WORKLION Cutting Mat 12x12 Compatible with Maker/Maker 3/Maker 4/Air 2/Explore 3/4 Variety StickyStandard Light Strong) Vinyl Mat(3Pack) Accessories
WORKLION$8.114.7★9,871 rev
Cricut Cutting Mat Variety Pack (4 Count 12in x 24in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip
Cricut$25.294.8★10,565 rev
Cricut Cutting Mat Variety Pack (4 Count 12in x 12in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip
Cricut$15.434.8★10,565 rev
REALIKE 12x12 Cutting Mat Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/Air 2/Air/One(3 Mats) Gridded Adhesive Non-Slip Cut Mat for Crafts Quilting Sewing and All Arts (Variety)
REALIKE$8.524.7★7,179 rev
Newest
by launch dateCricut Cutting Mat Variety Pack (4 Count 12in x 24in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip
Cricut$25.2910,565 rev
Cricut Cutting Mat Variety Pack (4 Count 12in x 12in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip
Cricut$15.4310,565 rev
Cricut StandardGrip Cutting Mat Pack (6 Count 12in x 12in) - for Explore & Maker Machines
Cricut$17.4141,073 rev
Cricut Cutting Mat Variety Pack (8 Count 12in x 12in) - for Explore & Maker Machines - Includes 4 StandardGrip 2 LightGrip 2 StrongGrip
Cricut$20.6810,565 rev
Cricut LightGrip Cutting Mat Pack (6 count 12in x 12in) - for Explore & Maker Machines - ideal for standard paper light cardstock & more
Cricut$17.869,063 rev
Trending
90-day click momentum
THANMAO Standard Grip Cutting Mat 3 Pack 12x12 Standard Grip Cutting Mats for Cricut Maker 3//Explore 3/Air 2/Air/OneReplacement Accessories Card for HTV/Cardstock/Paper/Adhesive Vinyl
THANMAO$7.784.7★
Cricut StandardGrip Machine Mats 12 x 12 Reusable Cutting Mats for Crafts with Protective Film Use with Cardstock Iron On Vinyl and More Compatible with Explore & Maker (3 Count) Green
Cricut$12.314.8★
REALIKE 12x12 Lightgrip Cutting Mat Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/Air 2/Air/One(3 Mats) Gridded Adhesive Non-Slip Cut Mat for Crafts Quilting Sewing and All Arts
REALIKE$8.734.4★
Gwybkq Standardgrip Cutting Mat 12x12 in 3 Pack Adhesive Sticky Green Mats
Gwybkq$6.924.7★
Cricut Cutting Mat Variety Pack (4 Count 12in x 24in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip
Cricut$25.294.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very affordable”
“The quality is consistent”
“As Advertised”
“Sticks well”
“This one does not slip”
“These mats work great”
“Good fit”
“They are durable”
“compatible with my cricut”
“the cuts come out clean every time”
What buyers complain about
“Poor adhesive”
“The Grip is way off”
“Smelled horrible”
“Broke upon 1st use”
“I still couldn't get the mat completely clean”
“Not good quality”
“Arrived used”
“maybe that's why I did have a little difficulty using it”
“much cheaper”
“Brittle”