cricut light grip mat 12x12
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Okay$11.71avg listing price — sweet spot $15–$100
Price range
Okay$4.92–$20.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,622.83avg incumbent reviews — the moat a new listing must climb
Market size
Bad$90K$90K/yr · 54K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
11
Top-5 brand share
96%
Open market
2%
- Cricut48%
- REALIKE20%
- NICAPA15%
- HTVRONT11%
- XINART3%
- AIRCUT2%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cricut LightGrip Cutting Mat Pack (6 count 12in x 12in) - for Explore & Maker Machines - ideal for standard paper light cardstock & more
Cricut$17.864.8★9,063 rev
REALIKE 12x12 Lightgrip Cutting Mat Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/Air 2/Air/One(3 Mats) Gridded Adhesive Non-Slip Cut Mat for Crafts Quilting Sewing and All Arts
REALIKE$8.734.4★1,727 rev
Nicapa Light Grip Cutting Mat for Cricut Maker 3/Maker/Explore 3/Air 2/Air/One (12x12 inch 3 Mats) Light Adhesive Sticky Blue Quilting Replacement Cut Mats
NICAPA$9.404.7★4,744 rev
Cricut LightGrip Cutting Mats 12in x 12in Reusable Cutting Mats for Crafts with Protective Film Use with Printer Paper Vellum Light Cardstock & More for Explore & Maker (3 Count)
Cricut$16.024.8★9,063 rev
HTVRONT Light Grip Cutting Mat 6 Pack Cutting Mat 12x12 Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/5/Air 2/One Light Adhesive Sticky Quilting Cutting Mats Replacement Accessories
HTVRONT$14.214.5★15,588 rev
Newest
by launch dateCricut LightGrip Cutting Mat Pack (6 count 12in x 12in) - for Explore & Maker Machines - ideal for standard paper light cardstock & more
Cricut$17.869,063 rev
Cricut Cutting Mat Variety Pack (4 Count 12in x 12in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip
Cricut$15.4310,565 rev
Cricut Light Grip Cutting Mat 8.5in x 12in Reusable Cutting Mats for Crafts Use with Printer Paper Vellum Light Cardstock & More
Cricut$4.92551 rev
Gwybkq Cutting Mat Compatible With Cricut Maker 3/Maker/Explore 3/Air 2/Air/One 12 Pack 12x12 Adhesive Sticky Light Cut Mats Replacement Accessories Quilting Scrapbooking & Stamping Supplies Blue
Gwybkq$20.06218 rev
HTVRONT Light Grip Cutting Mats- 2 Pack Cutting Mat 12x12 Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/5/Air 2/One Light Adhesive Sticky Quilting Cutting Mats Replacement Accessories
HTVRONT$7.51381 rev
Trending
90-day click momentum
REALIKE 12x12 Cutting Mat Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/Air 2/Air/One(3 Mats) Gridded Adhesive Non-Slip Cut Mat for Crafts Quilting Sewing and All Arts (Variety)
REALIKE$8.524.7★
Cricut LightGrip Cutting Mats 12in x 12in Reusable Cutting Mats for Crafts with Protective Film Use with Printer Paper Vellum Light Cardstock & More for Explore & Maker (3 Count)
Cricut$16.024.8★
AIRCUT Cutting Mat for Cricut Maker and Explore Series Blue Grip Mats
AIRCUT$9.574.7★
Nicapa Light Grip Cutting Mat for Cricut Maker 3/Maker/Explore 3/Air 2/Air/One (12x12 inch 3 Mats) Light Adhesive Sticky Blue Quilting Replacement Cut Mats
NICAPA$9.404.7★
Cricut Light Grip Cutting Mat 8.5in x 12in Reusable Cutting Mats for Crafts Use with Printer Paper Vellum Light Cardstock & More
Cricut$4.924.7★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +2.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“The quality is consistent”
“Perfect adhesion, just right”
“Purple is a strong grip mat”
“They are very sturdy”
“very durable”
“Perfect fit for circuit machine”
“Work as expected”
“Perfect for card stock”
“Scrapbooking Fun”
What buyers complain about
“It worth it- too sticky”
“was starting to lose its grip”
“It broke on the first use”
“Very misleading”
“They can not be cleaned”
“make a clicking noise when cutting now I see why they were so cheap lol not worth your money”
“Upsetting since it was my only piece in this color”
“It is not same size”
“super flimsy”
“Horrible horrible and a waste of money”